今天,我们正式推出 Claude Design,这是 Anthropic Labs 的一款新产品,让你能与 Claude 协作,创作出精美的视觉作品,例如设计稿、原型、幻灯片、单页方案等。
Claude Design 由我们最强大的视觉模型 Claude Opus 4.7 驱动,目前以研究预览版形式面向 Claude Pro、Max、Team 和 Enterprise 订阅用户开放。我们将在今天逐步向用户推送。
与 Claude 一起设计
即使是经验丰富的设计师,也不得不限制探索的范围——很少有时间去制作十几个方向的原型,所以只能局限于少数几个。而对于那些有想法但缺乏设计背景的创始人、产品经理和营销人员来说,创建并分享这些想法可能令人望而生畏。
Claude Design 为设计师提供了广泛探索的空间,也为其他人提供了一种产出视觉作品的方式。描述你的需求,Claude 就会构建出第一个版本。在此基础上,你可以通过对话、内联评论、直接编辑或自定义滑块(由 Claude 生成)进行完善,直到满意为止。在获得授权后,Claude 还能自动将你团队的设计系统应用到每个项目中,确保输出与你公司其他设计保持一致。
团队已将 Claude Design 用于以下场景:
- 逼真的原型:设计师可以将静态模型转化为易于分享的交互式原型,用于收集反馈和用户测试,无需代码审查或拉取请求。
- 产品线框图和模型:产品经理可以勾勒出功能流程,然后交给 Claude Code 进行实现,或与设计师分享以进一步细化。
- 设计探索:设计师可以快速创建多种方向进行探索。
- 融资演示文稿和演示:创始人和客户经理可以在几分钟内从粗略大纲生成一份完整且符合品牌风格的演示文稿,然后导出为 PPTX 格式或发送到 Canva。
- 营销物料:营销人员可以创建着陆页、社交媒体素材和活动视觉内容,然后邀请设计师进行润色。
- 前沿设计:任何人都可以构建由代码驱动的原型,集成语音、视频、着色器、3D 和内置 AI 功能。
工作原理
Claude Design 遵循自然的创作流程。
你的品牌,内置于其中。在初始设置阶段,Claude 通过读取你的代码库和设计文件,为你的团队构建一套设计系统。此后的每个项目都会自动使用你的颜色、字体和组件。你可以随时间推移不断优化这套系统,团队也能维护多个设计系统。
从任何地方导入。你可以从文本提示词开始,上传图片和文档(DOCX、PPTX、XLSX),或者让 Claude 直接指向你的代码库。你还可以使用网页抓取工具,直接从你的网站中抓取元素,让原型看起来与真实产品别无二致。
通过精细控制进行优化。你可以对特定元素进行内联评论,直接编辑文本,或使用调节旋钮实时调整间距、颜色和布局。然后让 Claude 将你的修改应用到整个设计中。
协作。设计稿支持组织级别的共享范围控制。你可以将文档设为私密,或通过链接分享给组织内的任何人查看,也可以授予编辑权限,让同事能够修改设计,并在群组对话中与 Claude 一起交流。
随处导出。你可以将设计稿作为内部 URL 在组织内分享,保存为文件夹,或导出到 Canva、PDF、PPTX 或独立的 HTML 文件。
交接给 Claude Code。当设计准备好进入开发阶段时,Claude 会将所有内容打包成一个交接包,你只需一条指令就能将其传递给 Claude Code。
在接下来的几周里,我们将让 Claude Design 的集成构建变得更加便捷,以便你可以将其与你团队已在使用的更多工具连接起来。
过去几年里,我们非常享受与 Anthropic 的合作,双方都高度专注于将复杂的事情变得简单。在 Canva,我们的使命始终是赋能世界进行设计,这意味着要将 Canva 带到创意诞生的每一个地方。我们很高兴能深化与 Claude 的合作,让人们能够无缝地将 Claude Design 中的创意和草稿带入 Canva,在那里它们会立即变成完全可编辑、可协作的设计,随时可以完善、分享和发布。
Brilliant 复杂的交互与动画效果在原型设计阶段历来令人头疼,但 Claude Design 将静态设计转化为交互式原型的能力,对我们而言是一次质的飞跃。我们那些最复杂的页面,在其他工具中需要 20 多条提示词才能复现,而在 Claude Design 中仅需 2 条提示词。将设计意图纳入 Claude Code 的交接流程,使得从原型到生产的过渡变得无缝顺畅。
Claude Design 极大地加快了我们团队的原型设计速度,使得在对话过程中就能进行实时设计。我们能在会议结束前,从一个粗略的想法直接变成一个可运行的原型,并且输出结果始终符合我们的品牌和设计规范。过去需要花费一周时间,在需求简报、设计稿和评审轮次之间反复沟通的工作,现在只需一次对话就能完成。
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Claude Design 适用于 Claude Pro、Max、Team 和 Enterprise 订阅用户。该功能包含在你的订阅计划中,并使用你的订阅额度,你也可以通过启用额外使用量来超出这些额度。
对于 Enterprise 组织,Claude Design 默认处于关闭状态。管理员可以在组织设置中启用它。
开始设计,请访问 claude.com/product/design。
推出 Claude for Teachers
Anthropic 承诺向加拿大 AI 研究投入 1000 万美元
Today, we’re launching Claude Design, a new Anthropic Labs product that lets you collaborate with Claude to create polished visual work like designs, prototypes, slides, one-pagers, and more.
Claude Design is powered by our most capable vision model, Claude Opus 4.7, and is available in research preview for Claude Pro, Max, Team, and Enterprise subscribers. We’re rolling out to users gradually throughout the day.
Design with Claude
Even experienced designers have to ration exploration—there's rarely time to prototype a dozen directions, so you limit yourself to a few. And for founders, product managers, and marketers with an idea but not a design background, creating and sharing those ideas can be daunting.
Claude Design gives designers room to explore widely and everyone else a way to produce visual work. Describe what you need and Claude builds a first version. From there, you refine through conversation, inline comments, direct edits, or custom sliders (made by Claude) until it’s right. When given access, Claude can also apply your team’s design system to every project automatically, so the output is consistent with the rest of your company’s designs.
Teams have been using Claude Design for:
- Realistic prototypes: Designers can turn static mockups into easily-shareable interactive prototypes to gather feedback and user-test, without code review or PRs.
- Product wireframes and mockups: Product Managers can sketch out feature flows and hand them off to Claude Code for implementation, or share them with designers to refine further.
- Design explorations: Designers can quickly create a wide range of directions to explore.
- Pitch decks and presentations: Founders and Account Executives can go from a rough outline to a complete, on-brand deck in minutes, and then export as a PPTX or send to Canva.
- Marketing collateral: Marketers can create landing pages, social media assets, and campaign visuals, then loop in designers to polish.
- Frontier design: Anyone can build code-powered prototypes with voice, video, shaders, 3D and built-in AI.
How it works
Claude Design follows a natural creative flow.
Your brand, built in. During onboarding, Claude builds a design system for your team by reading your codebase and design files. Every project after that uses your colors, typography, and components automatically. You can refine the system over time, and teams can maintain more than one.
Import from anywhere. Start from a text prompt, upload images and documents (DOCX, PPTX, XLSX), or point Claude at your codebase. You can also use the web capture tool to grab elements directly from your website so prototypes look like the real product.
Refine with fine-grained controls. Comment inline on specific elements, edit text directly, or use adjustment knobs to tweak spacing, color, and layout live. Then ask Claude to apply your changes across the full design.
Collaborate. Designs have organization-scoped sharing. You can keep a document private, share it so anyone in your organization with the link can view it, or grant edit access so colleagues can modify the design and chat with Claude together in a group conversation.
Export anywhere. Share designs as an internal URL within your organization, save as a folder, or export to Canva, PDF, PPTX, or standalone HTML files.
Handoff to Claude Code. When a design is ready to build, Claude packages everything into a handoff bundle that you can pass to Claude Code with a single instruction.
Over the coming weeks, we'll make it easier to build integrations with Claude Design, so you can connect it to more of the tools your team already uses.
We’ve loved collaborating with Anthropic over the past couple of years and share a deep focus on making complex things simple. At Canva, our mission has always been to empower the world to design, and that means bringing Canva to wherever ideas begin. We’re excited to build on our collaboration with Claude, making it seamless for people to bring ideas and drafts from Claude Design into Canva, where they instantly become fully editable and collaborative designs ready to refine, share, and publish.
Brilliant's intricate interactivity and animations are historically painful to prototype, but Claude Design's ability to turn static designs into interactive prototypes has been a step change for us. Our most complex pages, which took 20+ prompts to recreate in other tools, only required 2 prompts in Claude Design. Including design intent in Claude Code handoffs has made the jump from prototype to production seamless.
Claude Design has made prototyping dramatically faster for our team, enabling live design during conversations. We've gone from a rough idea to a working prototype before anyone leaves the room, and the output stays true to our brand and design guidelines. What used to take a week of back-and-forth between briefs, mockups, and review rounds now happens in a single conversation.
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Claude Design is available for Claude Pro, Max, Team, and Enterprise subscribers. Access is included with your plan and uses your subscription limits, with the option to continue beyond those limits by enabling extra usage.
For Enterprise organizations, Claude Design is off by default. Admins can enable it in Organization settings.
Start designing at claude.com/product/design.