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Google finds new ways to keep you from ever visiting a website directly again
Key Points
Google is tying AI Mode more closely to Chrome: clicking a link inside the search dialog now opens the target page in a side window, while the chat continues uninterrupted.
A new plus menu lets users hand over open tabs, images, and PDFs as shared context to AI Mode, which produces a summarized answer and points to further relevant pages.
For website operators, this means even fewer users will scroll through or click on original sources. Google's shift from search engine to chatbot continues.
Update:
A Google spokesperson shared the following statement from Search product VP Robby Stein:
You're still visiting the website, and it still registers as a page view. If you click a link in AI Mode today, it opens a new tab in Chrome. With this feature, it opens the webpage in the same tab. We built this to make it easier for people to dive deeper in the web - so they can view the page while maintaining context.Ad Google Search product VP Robby Stein
You're still visiting the website, and it still registers as a page view. If you click a link in AI Mode today, it opens a new tab in Chrome. With this feature, it opens the webpage in the same tab. We built this to make it easier for people to dive deeper in the web - so they can view the page while maintaining context.
Still, the bigger picture holds: Google folds the website into the chat experience instead of sending users to the site on its own terms. I've tweaked the headline to reflect that.
Original article:
Google finds new ways to keep you from ever clicking a link again
Google is pushing AI mode deeper into Chrome, opening websites right next to the AI response so queries stay in the same window. The traditional page visit is fading, and Google's transformation from search engine to chatbot is becoming more concrete.
According to Google's blog post, clicking a link in AI mode will soon open the target page directly next to the search input on Chrome desktop. Users never leave the search dialog, and the website just becomes a context window alongside the chat.
Technically, Chrome loads the page, but the actual conversation about its content happens in the chat beside it. When users ask a question, AI mode pulls from the open page along with other web sources to deliver a synthesized answer. The website turns into a supporting actor for Google's response.
Google walks through two scenarios. In the first, a shopper researching a coffee machine can open a retailer's product page next to AI mode and ask how easy the device is to clean, with the AI pulling from that page and the broader web to answer.