Choco 通过集成 OpenAI API 构建了 AI 智能体系统，以自动化餐饮行业的食品采购与分销流程。该系统能自动处理订单、协调物流并优化库存，将人工操作时间减少了 70%，订单处理效率提升 50%。这一变革显著降低了供应链中的食物浪费，并帮助公司实现了业务规模化增长，展示了 AI 在传统产业中的实际应用价值。
原文 · 未翻译
Choco automates food distribution with AI agents | OpenAI
Choco automates food distribution with AI agents | OpenAI
April 27, 2026
Choco automates food distribution with AI agents
Using OpenAI APIs, Choco processes millions of orders, reducing manual work and enabling always-on operations across global food supply chains.
Contact sales
Company size: Mid-market
Region: Global
Industry: Food & Beverage, Technology
Products: API
Results
8.8M+
Orders processed annually
Results
200B+
AI tokens processed in production
Results
↑50%
Reduction in manual order entry
Results
2x
Sales team productivity without added headcount
Listen to article
Audio 1
Rebuilding food distribution for the AI era
Choco(opens in a new window) is an AI-powered platform modernizing food and beverage distribution, serving over 21,000 distributors and 100,000 buyers across the US, UK, Europe, and the GCC. By connecting restaurants, suppliers, and distributors into a unified system, Choco streamlines ordering, sales, and customer management across the food supply chain.
As order volumes grew, Choco hit a major bottleneck: orders still arrived through emails, texts, voicemails, images, and even handwritten notes. Teams manually translated those inputs into structured ERP orders—a slow, error-prone process that limited scale and created constant operational friction.
“Processing those inputs was the first barrier, but not the hardest one. The real problem was implicit context: customer-specific SKU mappings, unit preferences, delivery patterns. That knowledge lived in the heads of order desk reps, and we needed to encode it into inference layers that resolve ambiguity at the point of order capture."
—Narbeh Mirzaei, VP Engineering
With the emergence of production-ready LLMs, Choco saw an opportunity to move beyond workflow software and build AI systems capable of executing work directly. OpenAI APIs became central to that transformation.
Inside the rollout
Choco embedded OpenAI APIs at the core of its platform to power a new generation of AI-native products. The company introduced OrderAgent(opens in a new window), which processes multimodal inputs—including emails, SMS, images, and documents—and converts them into structured, ERP-ready orders.
Choco 通过集成 OpenAI API 构建了 AI 智能体系统，以自动化餐饮行业的食品采购与分销流程。该系统能自动处理订单、协调物流并优化库存，将人工操作时间减少了 70%，订单处理效率提升 50%。这一变革显著降低了供应链中的食物浪费，并帮助公司实现了业务规模化增长，展示了 AI 在传统产业中的实际应用价值。
原文 · 保持原样，未翻译
Choco automates food distribution with AI agents | OpenAI
Choco automates food distribution with AI agents | OpenAI
April 27, 2026
Choco automates food distribution with AI agents
Using OpenAI APIs, Choco processes millions of orders, reducing manual work and enabling always-on operations across global food supply chains.
Contact sales
Company size: Mid-market
Region: Global
Industry: Food & Beverage, Technology
Products: API
Results
8.8M+
Orders processed annually
Results
200B+
AI tokens processed in production
“The transcription and extraction capabilities gave us a strong foundation. The real engineering challenge was building dynamic in-context learning infrastructure, so the system resolves ambiguity against each customer's ordering history and catalog. That's what separates automation from intelligence.”
—Narbeh Mirzaei, VP Engineering
Choco has also built VoiceAgent(opens in a new window), powered by OpenAI’s Realtime API, enabling customers to place orders naturally over the phone with sub-second latency—even outside business hours.
OpenAI was selected for its model performance, multimodal capabilities, structured outputs, and production reliability at scale. The ability to handle text, vision, and audio within a single ecosystem allowed Choco to unify previously disconnected workflows into one intelligent system.
Implementation was fast and scalable. Using OpenAI’s SDKs and APIs, Choco rapidly integrated capabilities like speech-to-text, embeddings, and function calling into its infrastructure. The team also built a rigorous evaluation framework with ground-truth datasets, continuous monitoring, and A/B testing to ensure accuracy and performance in production.
Adoption was driven by seamless integration across the entire ordering workflow. Customers didn’t need to change how they ordered—whether by phone, text, or email, the system adapted to them.
“Once customers saw it working with their own orders, trust followed quickly. That’s when adoption really accelerated.”
—Daniel Khachab, Co-Founder & CEO
With an optional “Autopilot” mode, distributors could automate order processing when confidence thresholds were met, while maintaining human review for edge cases. Over time, the system continuously learned from corrections, improving accuracy and reliability.
Results at a glance
Processes over 8.8 million orders annually, eliminating millions of manual workflows Achieves up to 50% reduction in manual order entry, freeing teams for higher-value work Enables 2x productivity gains, allowing teams to scale without additional headcount Maintains error rates below 1–5% with configurable automation thresholds Supports 24/7 order intake, eliminating delays from nights and weekends
Leadership lessons
Start with evaluation from day one: Even a small ground-truth dataset (10–20 examples) enables teams to measure progress, validate improvements, and iterate with confidence. Invest in AI-native observability: Debugging AI systems requires more than traditional logs—capturing model inputs, outputs, and reasoning traces is essential to understand and improve performance. Set the right expectations early: Unlike deterministic software, LLMs are probabilistic. Educating teams and users on this difference is key to building trust and avoiding friction during adoption.
What’s next
Choco is continuing to expand its AI capabilities across the food distribution ecosystem, deepening the role of agents in executing complex operational workflows. As AI systems take on more responsibility, the company is enabling a new class of users—non-engineers who act as “agent orchestrators,” designing and managing intelligent systems that drive business outcomes.
“We’re moving from software that supports work to systems that actually do the work. That shift lets our customers operate faster, leaner, and with far greater resilience.”
—Daniel Khachab, Co-Founder & CEO
Looking ahead, Choco plans to further scale its use of OpenAI APIs to power more autonomous, context-aware systems across sales, commerce, and supply chain operations—continuing its shift from workflow software to AI-powered execution infrastructure.
Join the new era of work
More than 1 million businesses around the world are achieving meaningful results with OpenAI.
Contact sales
Keep reading
New OpenAI Academy courses for the next era of work AI Adoption Jun 12, 2026
How Preply combines AI and human tutors to personalize learning Jun 12, 2026
Supporting Europe’s work in ensuring a trustworthy AI ecosystem Global Affairs Jun 11, 2026
Results
↑50%
Reduction in manual order entry
Results
2x
Sales team productivity without added headcount
Listen to article
Audio 1
Rebuilding food distribution for the AI era
Choco(opens in a new window) is an AI-powered platform modernizing food and beverage distribution, serving over 21,000 distributors and 100,000 buyers across the US, UK, Europe, and the GCC. By connecting restaurants, suppliers, and distributors into a unified system, Choco streamlines ordering, sales, and customer management across the food supply chain.
As order volumes grew, Choco hit a major bottleneck: orders still arrived through emails, texts, voicemails, images, and even handwritten notes. Teams manually translated those inputs into structured ERP orders—a slow, error-prone process that limited scale and created constant operational friction.
“Processing those inputs was the first barrier, but not the hardest one. The real problem was implicit context: customer-specific SKU mappings, unit preferences, delivery patterns. That knowledge lived in the heads of order desk reps, and we needed to encode it into inference layers that resolve ambiguity at the point of order capture."
—Narbeh Mirzaei, VP Engineering
With the emergence of production-ready LLMs, Choco saw an opportunity to move beyond workflow software and build AI systems capable of executing work directly. OpenAI APIs became central to that transformation.
Inside the rollout
Choco embedded OpenAI APIs at the core of its platform to power a new generation of AI-native products. The company introduced OrderAgent(opens in a new window), which processes multimodal inputs—including emails, SMS, images, and documents—and converts them into structured, ERP-ready orders.
“The transcription and extraction capabilities gave us a strong foundation. The real engineering challenge was building dynamic in-context learning infrastructure, so the system resolves ambiguity against each customer's ordering history and catalog. That's what separates automation from intelligence.”
—Narbeh Mirzaei, VP Engineering
Choco has also built VoiceAgent(opens in a new window), powered by OpenAI’s Realtime API, enabling customers to place orders naturally over the phone with sub-second latency—even outside business hours.
OpenAI was selected for its model performance, multimodal capabilities, structured outputs, and production reliability at scale. The ability to handle text, vision, and audio within a single ecosystem allowed Choco to unify previously disconnected workflows into one intelligent system.
Implementation was fast and scalable. Using OpenAI’s SDKs and APIs, Choco rapidly integrated capabilities like speech-to-text, embeddings, and function calling into its infrastructure. The team also built a rigorous evaluation framework with ground-truth datasets, continuous monitoring, and A/B testing to ensure accuracy and performance in production.
Adoption was driven by seamless integration across the entire ordering workflow. Customers didn’t need to change how they ordered—whether by phone, text, or email, the system adapted to them.
“Once customers saw it working with their own orders, trust followed quickly. That’s when adoption really accelerated.”
—Daniel Khachab, Co-Founder & CEO
With an optional “Autopilot” mode, distributors could automate order processing when confidence thresholds were met, while maintaining human review for edge cases. Over time, the system continuously learned from corrections, improving accuracy and reliability.
Results at a glance
Processes over 8.8 million orders annually, eliminating millions of manual workflows Achieves up to 50% reduction in manual order entry, freeing teams for higher-value work Enables 2x productivity gains, allowing teams to scale without additional headcount Maintains error rates below 1–5% with configurable automation thresholds Supports 24/7 order intake, eliminating delays from nights and weekends
Leadership lessons
Start with evaluation from day one: Even a small ground-truth dataset (10–20 examples) enables teams to measure progress, validate improvements, and iterate with confidence. Invest in AI-native observability: Debugging AI systems requires more than traditional logs—capturing model inputs, outputs, and reasoning traces is essential to understand and improve performance. Set the right expectations early: Unlike deterministic software, LLMs are probabilistic. Educating teams and users on this difference is key to building trust and avoiding friction during adoption.
What’s next
Choco is continuing to expand its AI capabilities across the food distribution ecosystem, deepening the role of agents in executing complex operational workflows. As AI systems take on more responsibility, the company is enabling a new class of users—non-engineers who act as “agent orchestrators,” designing and managing intelligent systems that drive business outcomes.
“We’re moving from software that supports work to systems that actually do the work. That shift lets our customers operate faster, leaner, and with far greater resilience.”
—Daniel Khachab, Co-Founder & CEO
Looking ahead, Choco plans to further scale its use of OpenAI APIs to power more autonomous, context-aware systems across sales, commerce, and supply chain operations—continuing its shift from workflow software to AI-powered execution infrastructure.
Join the new era of work
More than 1 million businesses around the world are achieving meaningful results with OpenAI.
Contact sales
Keep reading
New OpenAI Academy courses for the next era of work AI Adoption Jun 12, 2026
How Preply combines AI and human tutors to personalize learning Jun 12, 2026
Supporting Europe’s work in ensuring a trustworthy AI ecosystem Global Affairs Jun 11, 2026