谷歌最新财报有力反驳了AI将侵蚀其核心业务的论调。其云收入增长63%至超200亿美元,生成式AI产品收入年增近800%,大额合同储备翻倍。关键转折在于搜索业务:搜索广告收入增长19%,查询量创历史新高。这表明AI非但没有取代传统搜索,反而成为其业务的增长加速器,成功将生存威胁转化为发展动力。
Google just quietly proved the AI monetization thesis. Quite interesting earnings!
Cloud revenue up 63% to over $ 20b gen AI product revenue growing nearly 800% year-over-year. The backlog nearly doubled to $460 billion in a single quarter. The number of $100M-$1B deals doubled. Multiple billion-dollar-plus contracts signed.
But the real story is Search. The prevailing narrative was that AI would cannibalize Google's core business, people get answers from chatbots, stop Googling. The opposite is happening. Search ad revenue grew 19%, queries hit an all-time high. Google turned the biggest existential threat to its business into a growth accelerator.