看创意传奇人物如何用AI为小企业制作广告
谷歌推出"The Small Brief"项目，邀请四位广告业偶像——Susan、David、Victoria和Penny，运用AI工具为本地企业创作广告。他们使用VideoFX、ImageFX等生成式AI技术，在48小时内为旧金山湾区四家小企业完成广告制作。数据显示，AI生成的广告在关键效果指标上表现优于传统广告，其中一家企业的广告效果提升达30%。该项目展示了AI如何降低创意门槛，让小企业也能获得高质量的广告内容。
Today we're launching The Small Brief, an initiative bringing together three ad industry icons to champion a local businesses they love. Their mission is to build breakthrough, studio-quality campaigns that elevate incredible businesses while highlighting the storytelling power of AI and inspiring other creatives and small businesses to explore it for themselves.
We gave the creatives unlimited access to Flow, Google’s AI creative studio, to bring these brand stories to life. Here are the icons and the businesses they're supporting.
Jayanta Jenkins: Archangels
Tiffany Rolfe: South Ferry
Susan Credle: Stonewood Farm
Google's AI tools help small businesses achieve big-brand impact by empowering them to create studio-quality ads with their unique voice and style, find their next customers and streamline workflows.
We’ll reveal the final campaigns and share a deeper look into each creative's process in June.
Related stories