UEFA and UC3 have announced Alibaba Group as global AI, Cloud Computing and E-Commerce Partner for UEFA EURO 2028, as well as UEFA men’s club competitions from 2027 to 2033.
Alibaba Cloud and Qwen will leverage its leading artificial intelligence (AI) technologies, cloud computing capabilities and global e-commerce platform to deliver intelligent innovations across UEFA’s flagship competitions and create a more immersive fan experience worldwide.
Alibaba will become the official and exclusive partner for AI, Cloud Computing Services, and E-commerce of the UEFA Champions League, UEFA Europa League and UEF...