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AI
As AI gets better, it reveals an empty promise
Your new assistant can schedule a meeting but it can’t fix our broken world.
Your new assistant can schedule a meeting but it can’t fix our broken world.
This week we’ve got tandem hands-ons with Google’s new Gemini AI agent — Spark — from my colleagues David Pierce and Jay Peters. Their takeaways are similar: It’s so effective that it’s scary. Spark knew that David’s dog is named Frida and knew the first name of Jay’s wife, even though neither of them explicitly provided this information to Google. But what’s scary to me is how all of this stuff seems geared toward a future of “productivity” that completely misses what needs to be fixed in our world.
“Productivity” is often pitched as a panacea for what befalls us in our personal lives, even going so far as to implicate our moral worthiness when we are less productive. Productivity lives somewhere in the space between hustle culture and proverb: After all, “idle hands are the devil’s workshop.” I’m not suggesting we should all aspire to be bumps on a log, but we ought to see what we’re being sold for what it really is.
Contemporary tasks on computers have a tendency to feel both important and urgent all of the time, even if they’re not. We’re living under the unholy alliance of the “busy” trap and “software brain.” And that makes AI assistance seem super valuable! But that’s because the companies in charge of all this stuff are now trying to solve a lot of problems that they created. Google, Microsoft, Apple, and others have spent decades blurring the line between office life and personal life. This slow march toward ubiquitous productivity once led the French government to declare a “right to disconnect” from work when leaving the office. (Shame my American sensibilities still convince me that’s a bridge too far.)
As I read about Gemini Spark making it easy for my colleagues to color-code calendars and perform other neat tricks on command, I couldn’t help but vividly remember witnessing as a child all of the hours my mom had to spend carefully cutting coupons so we could afford groceries. Sometimes it got to the point where our living room looked like a giant experiment in collage art. All of that time was stolen from her and our family — for what? Maybe having an AI assistant in the ’90s could have helped find and organize the best deals, but it could never fix an economic system that required them in the first place.