Google让网站可选择退出AI搜索结果,但深知多数别无选择
阅读原文· the-decoder.comGoogle 首次在 Search Console 中为网站运营者提供关闭 AI Overviews 和 AI Mode 等 AI 搜索功能的开关,这两项功能已覆盖超过 35 亿月活用户。新的表现报告将展示次数单独列出。此举由英国竞争与市场管理局(CMA)推动,该机构认为网站运营者在当前局面下处于严重劣势。
Google lets sites opt out of AI search results, knowing most have nowhere else to go
Google is rolling out new tools that give website operators more control over how their content shows up and how they can measure it in AI-powered search features, likely in response to regulatory pressure.
Google says AI Overviews now has more than 2.5 billion monthly active users, with AI Mode topping one billion. Going forward, a new toggle in Google Search Console will let site operators choose whether their content appears in AI search features like AI Overviews or AI Mode.
Sites that opt out won't get any traffic from these features (which shouldn't be much of a loss), but it sounds like they'll keep getting normal search traffic. "This control will not be used as a ranking signal for search results outside of these generative AI Search features," the company writes. Google is also shipping new performance reports that break out impressions, pages, countries, and devices for AI features separately.