Google让网站可选择退出AI搜索结果，但深知多数别无选择

2026-06-04 03:28·29天前·Matthias Bastian

AI 摘要

Google 首次在 Search Console 中为网站运营者提供关闭 AI Overviews 和 AI Mode 等 AI 搜索功能的开关，这两项功能已覆盖超过 35 亿月活用户。新的表现报告将展示次数单独列出。此举由英国竞争与市场管理局（CMA）推动，该机构认为网站运营者在当前局面下处于严重劣势。

原文 · 未翻译

Google lets sites opt out of AI search results, knowing most have nowhere else to go

Google is rolling out new tools that give website operators more control over how their content shows up and how they can measure it in AI-powered search features, likely in response to regulatory pressure.

Google says AI Overviews now has more than 2.5 billion monthly active users, with AI Mode topping one billion. Going forward, a new toggle in Google Search Console will let site operators choose whether their content appears in AI search features like AI Overviews or AI Mode.

Sites that opt out won't get any traffic from these features (which shouldn't be much of a loss), but it sounds like they'll keep getting normal search traffic. "This control will not be used as a ranking signal for search results outside of these generative AI Search features," the company writes. Google is also shipping new performance reports that break out impressions, pages, countries, and devices for AI features separately.

Both features will initially be tested in the UK, partly due to pressure from the UK Competition and Markets Authority (CMA), which also issued a first-of-its-kind code of conduct targeting Google today. Under the new rules, Google must let publishers remove their content from AI search features, clearly attribute sources in AI-generated search results with links, and only fine-tune AI models on publisher content with their consent.

Publisher opt-outs won't slow down or weaken Google

Google takes big chunks of the web through its AI answers and sends little traffic back to the sites that made those answers possible. There's no fair deal here. A recent New York Times study found Google's AI answers are right more than 90 percent of the time. That still leaves millions of wrong answers every hour. But it's accurate enough to break people of the habit of clicking through to websites. Hardly anyone taps a source link in an AI answer.

Fig-leaf features like "Preferred Sources" won't fix that. Publishers who play along are slowly bargaining away whatever leverage they have left. Google owns the platform, and publishers get two options: show up without fair pay, or disappear. Either way, the value flows to Google.

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Google让网站可选择退出AI搜索结果，但深知多数别无选择

2026-06-04 03:28·29天前·Matthias Bastian

阅读原文· the-decoder.com

AI 摘要

原文 · 保持原样，未翻译

Google lets sites opt out of AI search results, knowing most have nowhere else to go