# HeyGen 推出 FRAME.md：将品牌指南转为视频生成规范

- 来源：🚨 AI News | TestingCatalog (@testingcatalog)
- 发布时间：2026-06-04 14:06
- AIHOT 分数：63
- AIHOT 链接：https://aihot.virxact.com/items/cmpz46259002sslkpclf8sgj7
- 原文链接：https://x.com/testingcatalog/status/2062415738564989317

## AI 摘要

HeyGen 宣布了新的 FRAME.md 格式，可将品牌指南文件 DESIGN.md 转换为专为视频和动态设计的规范。原有 DESIGN.md 适用于静态屏幕，但应用到视频时，AI 智能体会误将其解读为网页和幻灯片。FRAME.md 教会智能体如何生成真正的品牌视频。该项目已以开源仓库发布，任何品牌均可使用，通过 FRAME.md 文件来引导视频生成智能体。

## 正文

HeyGen announced a new FRAME.md format 👀

This format converts DESIGN.md files （which describe your brand guidelines） into a new format that also explains how to generate branded videos.

It comes as an open-source repository that any brand can use， so the new FRAME.md file can steer your video generation agents.

### 引用推文

> HeyGen：Introducing frame.md, a spec built for videos & motion design.md kept your brand consistent across screens but when applied to videos, agents translated it back...