# 亚马逊推出AI生成定制商品 - 来源：The Verge：AI（RSS） - 作者：Mia Sato - 发布时间：2026-06-09 01:52 - AIHOT 分数：57 - AIHOT 链接：https://aihot.virxact.com/items/cmq5j07xj003tslqouiazj6e2 - 原文链接：https://www.theverge.com/news/945905/amazon-alexa-shopping-ai-generated-custom-merch-design-printing ## AI 摘要 亚马逊扩展按需印刷功能，借助Alexa for Shopping，用户通过文本提示生成图像，印制在T恤、水瓶、连帽衫等空白商品上。设计可分享链接供他人购买。该服务适用于家庭团聚、宠物主题等场景，同时也对代发货产品生态及定制印刷公司构成潜在威胁。 ## 正文 News AI Tech Amazon is launching AI-generated custom merch The retailer’s expansion into near-instant design and printing threatens its own network of third-party sellers as well as print-on-demand competitors. The retailer’s expansion into near-instant design and printing threatens its own network of third-party sellers as well as print-on-demand competitors. Amazon is expanding its print-on-demand features to AI-generated designs created using Alexa for Shopping for products like T-shirts, water bottles, and hoodies. Shoppers can use text prompts to generate images that are then printed onto blanks for sale on Amazon. They can then share the link to the design so other people can buy the same custom item. Amazon offers family reunions and pet-themed designs as use case examples, but the feature also threatens an entire ecosystem of drop-shipped products — as well as other custom printing companies. Amazon already had a Merch on Demand feature where shoppers could drop in images, text, and clip art-style icons into blank T-shirts and other products. Now with Alexa, shoppers can use AI to auto-generate designs and then tweak or edit them. Custom designs still need to adhere to Amazon’s content policies around things like trademarks and copyright. (A New York Knicks design I generated for testing was flagged for “third-party content concerns,” for example, and Amazon said I wouldn’t be able to purchase it.) But theoretically, customers will be able to create endless assortments of unbranded products right on Amazon. Related How dupes turned online shopping upside down The new feature rolls up the process of designing, purchasing, and printing custom products all under one roof, and competes with sites like Redbubble, Printful, and Shutterfly, which for years have been the go-to for anyone needing a custom, fast print job. In the last few years, those platforms — along with other marketplace-style platforms like Etsy, TikTok Shop, and eBay — have become overrun with seemingly AI-generated designs, giving shoppers endless (middling) options. The designs I tried generating using Alexa all have an unmistakable AI quality to them: overly smooth, frictionless illustrations, lots of cliches, and garbled text. (Relatedly: Has AI ruined bootleg merch?) AI designs are increasingly becoming more ubiquitous — and now, your kid’s little league merch might also reek of AI image generation. Amazon itself is pushing deep into AI-powered commerce on its platform. The company recently launched a tool that lets shoppers describe what kind of item they’re looking for, after which Amazon will display mockups of products that aren’t for sale but that will be used to find lookalikes — a fake dupe to find a dupe of something else. Mia Sato AI Amazon Amazon Alexa News Online Shopping Tech