New Apple Intelligence features coming this fall.Siri AI coming in English later this year.
Introducing the next generation of Apple Intelligence and Siri. Truly helpful AI that’s centered around you and your needs. Integrated into your apps, grounded in your context, and private at every step. Coming later this year.
New reimagined Siri
Siri AI
Apple Intelligence in apps
Visual Intelligence
Photo editing
Write with Siri
New Siri AI. An even more capable AI assistant with expanded intelligence to be more helpful every day.1
New Siri AI. An even more capable AI assistant with expanded intelligence to be more helpful every day.1
Type or talk naturally with Siri AI to find what you need and get more done.
Type or talk naturally with Siri AI to find what you need and get more done.
Next-generation Apple Intelligence enhances the apps you use most — like Photos, Messages, and Safari.2
Next-generation Apple Intelligence enhances the apps you use most — like Photos, Messages, and Safari.2
Search and take action with Visual Intelligence, now on even more devices — iPad, Mac, and Apple Vision Pro.3
Search and take action with Visual Intelligence, now on even more devices — iPad, Mac, and Apple Vision Pro.3
Transform your photos with easy-to-use AI editing tools like Spatial Reframing, Extend, and Clean Up.
Transform your photos with easy-to-use AI editing tools like Spatial Reframing, Extend, and Clean Up.
Write with Siri virtually anywhere you type — compose, edit, and send messages.
Write with Siri virtually anywhere you type — compose, edit, and send messages.
Just ask Siri. Powered by Apple Intelligence, Siri AI is your conversational AI assistant with entirely new capabilities. Ask open-ended questions, brainstorm ideas for work or creative projects, and engage in natural, back-and-forth conversations.
Just ask Siri.
Powered by Apple Intelligence, Siri AI is your conversational AI assistant with entirely new capabilities. Ask open-ended questions, brainstorm ideas for work or creative projects, and engage in natural, back-and-forth conversations.
Siri understands your personal context. Siri AI can find relevant answers to what you’re looking for just by asking. Search for a photo from years ago, easily locate an email buried in your inbox, or pull up the details from a note you saved.
New Apple Intelligence features coming this fall.Siri AI coming in English later this year.
Introducing the next generation of Apple Intelligence and Siri. Truly helpful AI that’s centered around you and your needs. Integrated into your apps, grounded in your context, and private at every step. Coming later this year.
New reimagined Siri
Siri AI
Apple Intelligence in apps
Visual Intelligence
Photo editing
Write with Siri
New Siri AI. An even more capable AI assistant with expanded intelligence to be more helpful every day.1
Siri understands your personal context.
Siri AI can find relevant answers to what you’re looking for just by asking. Search for a photo from years ago, easily locate an email buried in your inbox, or pull up the details from a note you saved.
Take action in more apps. Siri AI can take actions in apps like Messages, Music, Reminders, and more based on what you’re doing in the moment. Quickly edit a message you just sent or add a song you hear in the car to your workout playlist.
Take action in more apps.
Siri AI can take actions in apps like Messages, Music, Reminders, and more based on what you’re doing in the moment. Quickly edit a message you just sent or add a song you hear in the car to your workout playlist.
Tap into broad world knowledge. Ask about virtually any topic that’s on your mind, from important facts to recipes and travel recommendations. Siri AI can reference information online to give you detailed, up-to-date insights.
Tap into broad world knowledge.
Ask about virtually any topic that’s on your mind, from important facts to recipes and travel recommendations. Siri AI can reference information online to give you detailed, up-to-date insights.
Introducing the Siri app. A dedicated app brings together all your conversations in one place, so you can ask a question on your iPhone and pick up where you left off on your iPad. You can also pin conversations for easy access or start a new one.
Introducing the Siri app.
A dedicated app brings together all your conversations in one place, so you can ask a question on your iPhone and pick up where you left off on your iPad. You can also pin conversations for easy access or start a new one.
Customize how Siri sounds. Pick a voice, then customize expressivity and pace until it clicks for you.4
Customize how Siri sounds.
Pick a voice, then customize expressivity and pace until it clicks for you.4
Siri AI in CarPlay. On the road, ask Siri which trailhead your friend suggested and get the answer instantly. Siri in CarPlay keeps you informed without taking your hands off the wheel.5
Siri AI in CarPlay.
On the road, ask Siri which trailhead your friend suggested and get the answer instantly. Siri in CarPlay keeps you informed without taking your hands off the wheel.5
Siri mode in Camera. Siri mode and Visual Intelligence let you search, ask questions, and take action based on what’s around you with just a tap.
Siri mode in Camera.
Siri mode and Visual Intelligence let you search, ask questions, and take action based on what’s around you with just a tap.
New smart actions. Visual Intelligence makes it easy to split the bill with friends when you get the check, get nutritional information on a dish in front of you, quickly import a card to Apple Wallet, and more.
New smart actions.
Visual Intelligence makes it easy to split the bill with friends when you get the check, get nutritional information on a dish in front of you, quickly import a card to Apple Wallet, and more.
Ask Siri about what’s in front of you. Get information, take action, and search visually using the content on your screen.
Ask Siri about what’s in front of you.
Get information, take action, and search visually using the content on your screen.
Visual Intelligence with Siri on Mac. Take a screenshot of what’s on your display, like an image or a PDF, and Visual Intelligence lets you search and take action.
Visual Intelligence with Siri on Mac.
Take a screenshot of what’s on your display, like an image or a PDF, and Visual Intelligence lets you search and take action.
Visual Intelligence with Siri on iPad. Ask Siri AI about virtually anything on your display with a screenshot. Just tap the item with your finger or circle it with Apple Pencil to find out more.
Visual Intelligence with Siri on iPad.
Ask Siri AI about virtually anything on your display with a screenshot. Just tap the item with your finger or circle it with Apple Pencil to find out more.
Visual Intelligence with Siri on Apple Vision Pro. Simply look at something to learn more about it. You can ask Siri AI about text, images, and even real-world objects as you see them in the moment.
Visual Intelligence with Siri on Apple Vision Pro.
Simply look at something to learn more about it. You can ask Siri AI about text, images, and even real-world objects as you see them in the moment.
Next-level intelligent photo editing. Reframe a photo after it’s been taken with Spatial Reframing. Expand your shots with the Extend tool. And remove even larger objects with the enhanced Clean Up tool.
Next-level intelligent photo editing.
Reframe a photo after it’s been taken with Spatial Reframing. Expand your shots with the Extend tool. And remove even larger objects with the enhanced Clean Up tool.
Reframe your photo even after it’s taken. Move the viewpoint, adjust the angle, or zoom in as if you were repositioning the camera in the moment with Spatial Reframing.
Reframe your photo even after it’s taken.
Move the viewpoint, adjust the angle, or zoom in as if you were repositioning the camera in the moment with Spatial Reframing.
Express more with Image Playground. Create unique, high-quality images in just about any style, including photorealistic. Modify and transform your images with just a description or using touch for endless possibilities.
Express more with Image Playground.
Create unique, high-quality images in just about any style, including photorealistic. Modify and transform your images with just a description or using touch for endless possibilities.
Image Wand. Transform rough sketches into images in virtually any style right in Notes. Available now
Image Wand.
Transform rough sketches into images in virtually any style right in Notes.
Available now
Write with Siri virtually anywhere you type. Siri AI can now generate a draft from scratch or provide feedback on what you’ve written. Just describe what you need in your own words. And in Messages and Mail, Siri AI can match your writing style, punctuation, and tone.
Write with Siri virtually anywhere you type.
Siri AI can now generate a draft from scratch or provide feedback on what you’ve written. Just describe what you need in your own words. And in Messages and Mail, Siri AI can match your writing style, punctuation, and tone.
Get things done with Suggestions. Messages and Mail offer suggestions to help you take quick actions based on context from your conversation — add a calendar event or search for a photo with just a tap. Coming in English
Get things done with Suggestions.
Messages and Mail offer suggestions to help you take quick actions based on context from your conversation — add a calendar event or search for a photo with just a tap.
Coming in English
Proofread as you type. Apple Intelligence automatically checks your grammar and spelling and offers suggestions virtually anywhere you type.
Proofread as you type.
Apple Intelligence automatically checks your grammar and spelling and offers suggestions virtually anywhere you type.
Get relevant information while on a call. Call Context can proactively surface relevant information from across apps when you’re calling a business — like a confirmation code from Mail when you call an airline. Coming in English
Get relevant information while on a call.
Call Context can proactively surface relevant information from across apps when you’re calling a business — like a confirmation code from Mail when you call an airline.
Coming in English
Communicate across languages. Turn on Live Translation to automatically translate texts in Messages, display live translated captions in FaceTime, and get spoken translations for calls in the Phone app and conversations on your AirPods. Available now
Communicate across languages.
Turn on Live Translation to automatically translate texts in Messages, display live translated captions in FaceTime, and get spoken translations for calls in the Phone app and conversations on your AirPods.
Available now
Safari works smarter for you. Now your tabs can be automatically grouped into topics, so related pages are easier to find. Safari Notify Me monitors pages for changes — for example, a price change or restock — and alerts you when it’s time to act. And you can create an extension that personalizes website content and formatting or automates common Safari actions.
Safari works smarter for you.
Now your tabs can be automatically grouped into topics, so related pages are easier to find. Safari Notify Me monitors pages for changes — for example, a price change or restock — and alerts you when it’s time to act. And you can create an extension that personalizes website content and formatting or automates common Safari actions.
Fix passwords with a tap. The Passwords app alerts you to weak or compromised passwords and can update them on your behalf without the hassle.
Fix passwords with a tap.
The Passwords app alerts you to weak or compromised passwords and can update them on your behalf without the hassle.
Describe a shortcut. Automate daily tasks with a simple description. Just describe what you need, and Shortcuts creates an automation that connects actions across apps.
Describe a shortcut.
Automate daily tasks with a simple description. Just describe what you need, and Shortcuts creates an automation that connects actions across apps.
Improved accuracy in Dictation. A powerful new on-device model allows Dictation to understand you even better as you speak.6 Coming in English
Improved accuracy in Dictation.
A powerful new on-device model allows Dictation to understand you even better as you speak.6
Coming in English
Describe a calendar event. Add and edit events on your calendar with just a description. Change a lunch meeting to a coffee chat and the Calendar app will adjust the details.
Describe a calendar event.
Add and edit events on your calendar with just a description. Change a lunch meeting to a coffee chat and the Calendar app will adjust the details.
Accessibility.
VoiceOver describes your physical surroundings and onscreen content in richer detail. Magnifier zooms in so you can ask about what’s in frame. Accessibility Reader cleans up text for easier reading. Voice Control is more flexible so you can interact with apps in your own words with less to memorize.
Smarter Home.
Apple Intelligence in the Home app unlocks new capabilities, like combining related activity notifications,7 describing what happened in a selection of HomeKit Secure Video footage before you watch,8 and using AI to search for a clip based on what happened.9
Genmoji.
Create high-quality Genmoji to match the moment.
Workout Buddy.
Get deeper insights and more data-rich motivation with enhancements in Workout Buddy. Train even without your iPhone nearby. And Workout Buddy is now available in Spanish.10
Great powers come with great privacy.
Apple Intelligence is designed to protect your privacy at every step. It’s integrated into the core of your iPhone, iPad, and Mac through on-device processing. So it’s aware of your personal information without collecting your personal information. And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.
Private Cloud Compute
Your data is never stored
Used only for your requests
Verifiable privacy promise
iPhone
iPad
Laptops
Desktops
iPhone 17 Pro iPhone 17 Pro Innovative design for ultimateperformance and battery life. Learn more Buy
iPhone 17 Pro iPhone 17 Pro
Innovative design for ultimateperformance and battery life.
iPhone Air iPhone Air The thinnest iPhone ever.With the power of pro inside. Learn more Buy
iPhone Air iPhone Air
The thinnest iPhone ever.With the power of pro inside.
iPhone 17 iPhone 17 Even more delightful.Even more durable. Learn more Buy
iPhone 17 iPhone 17
Even more delightful.Even more durable.
iPhone 17e iPhone 17e Feature stacked.Value packed. Learn more Buy
iPhone 17e iPhone 17e
Feature stacked.Value packed.
iPhone 16 iPhone 16 Amazing performance.Durable design. Learn more Buy
iPhone 16 iPhone 16
Amazing performance.Durable design.
iPad Pro iPad Pro The ultimate iPad experience with the most advanced technology. Learn more Buy
iPad Pro iPad Pro
The ultimate iPad experience with the most advanced technology.
iPad Air iPad Air Serious performance in athin and light design. Learn more Buy
iPad Air iPad Air
Serious performance in athin and light design.
iPad mini iPad mini The full iPad experience inan ultraportable design. Learn more Buy
iPad mini iPad mini
The full iPad experience inan ultraportable design.
MacBook Neo MacBook Neo A18 Pro chip The magic of Mac at a surprising price. Learn more Buy
MacBook Neo MacBook Neo A18 Pro chip
The magic of Mac at a surprising price.
MacBook Air 13” and 15” MacBook Air 13” and 15” M5 chip Thin. Fast. Powerful and portable. Learn more Buy
MacBook Air 13” and 15” MacBook Air 13” and 15” M5 chip
Thin. Fast. Powerful and portable.
MacBook Pro 14” and 16” MacBook Pro 14” and 16” M5, M5 Pro, or M5 Max chip The most advanced Mac laptops fordemanding tasks. Learn more Buy
MacBook Pro 14” and 16” MacBook Pro 14” and 16” M5, M5 Pro, or M5 Max chip
The most advanced Mac laptops fordemanding tasks.
iMac iMac M4 chip An all‑in‑one desktop forcreativity and productivity. Learn more Buy
iMac iMac M4 chip
An all‑in‑one desktop forcreativity and productivity.
Mac mini Mac mini M4 or M4 Pro chip The mini-est, mostaffordable Mac desktop. Learn more Buy
Mac mini Mac mini M4 or M4 Pro chip
The mini-est, mostaffordable Mac desktop.
Mac Studio Mac Studio M4 Max or M3 Ultra chip Powerful performance andconnectivity for pros. Learn more Buy
Mac Studio Mac Studio M4 Max or M3 Ultra chip
Powerful performance andconnectivity for pros.
Apple Intelligence is compatible with these devices.
iPhone 17 Pro Max (A19 Pro)
iPhone 17 Pro (A19 Pro)
iPhone Air (A19 Pro)
iPhone 17 (A19)
iPhone 17e (A19)
iPhone 16 Pro Max (A18 Pro)
iPhone 16 Pro Max (A18 Pro)
iPhone 16 Pro (A18 Pro)
iPhone 16 Pro (A18 Pro)
iPhone 16 Plus (A18)
iPhone 16 Plus (A18)
iPhone 16 (A18)
iPhone 16 (A18)
New Siri AI. An even more capable AI assistant with expanded intelligence to be more helpful every day.1
Type or talk naturally with Siri AI to find what you need and get more done.
Type or talk naturally with Siri AI to find what you need and get more done.
Next-generation Apple Intelligence enhances the apps you use most — like Photos, Messages, and Safari.2
Next-generation Apple Intelligence enhances the apps you use most — like Photos, Messages, and Safari.2
Search and take action with Visual Intelligence, now on even more devices — iPad, Mac, and Apple Vision Pro.3
Search and take action with Visual Intelligence, now on even more devices — iPad, Mac, and Apple Vision Pro.3
Transform your photos with easy-to-use AI editing tools like Spatial Reframing, Extend, and Clean Up.
Transform your photos with easy-to-use AI editing tools like Spatial Reframing, Extend, and Clean Up.
Write with Siri virtually anywhere you type — compose, edit, and send messages.
Write with Siri virtually anywhere you type — compose, edit, and send messages.
Just ask Siri. Powered by Apple Intelligence, Siri AI is your conversational AI assistant with entirely new capabilities. Ask open-ended questions, brainstorm ideas for work or creative projects, and engage in natural, back-and-forth conversations.
Just ask Siri.
Powered by Apple Intelligence, Siri AI is your conversational AI assistant with entirely new capabilities. Ask open-ended questions, brainstorm ideas for work or creative projects, and engage in natural, back-and-forth conversations.
Siri understands your personal context. Siri AI can find relevant answers to what you’re looking for just by asking. Search for a photo from years ago, easily locate an email buried in your inbox, or pull up the details from a note you saved.
Siri understands your personal context.
Siri AI can find relevant answers to what you’re looking for just by asking. Search for a photo from years ago, easily locate an email buried in your inbox, or pull up the details from a note you saved.
Take action in more apps. Siri AI can take actions in apps like Messages, Music, Reminders, and more based on what you’re doing in the moment. Quickly edit a message you just sent or add a song you hear in the car to your workout playlist.
Take action in more apps.
Siri AI can take actions in apps like Messages, Music, Reminders, and more based on what you’re doing in the moment. Quickly edit a message you just sent or add a song you hear in the car to your workout playlist.
Tap into broad world knowledge. Ask about virtually any topic that’s on your mind, from important facts to recipes and travel recommendations. Siri AI can reference information online to give you detailed, up-to-date insights.
Tap into broad world knowledge.
Ask about virtually any topic that’s on your mind, from important facts to recipes and travel recommendations. Siri AI can reference information online to give you detailed, up-to-date insights.
Introducing the Siri app. A dedicated app brings together all your conversations in one place, so you can ask a question on your iPhone and pick up where you left off on your iPad. You can also pin conversations for easy access or start a new one.
Introducing the Siri app.
A dedicated app brings together all your conversations in one place, so you can ask a question on your iPhone and pick up where you left off on your iPad. You can also pin conversations for easy access or start a new one.
Customize how Siri sounds. Pick a voice, then customize expressivity and pace until it clicks for you.4
Customize how Siri sounds.
Pick a voice, then customize expressivity and pace until it clicks for you.4
Siri AI in CarPlay. On the road, ask Siri which trailhead your friend suggested and get the answer instantly. Siri in CarPlay keeps you informed without taking your hands off the wheel.5
Siri AI in CarPlay.
On the road, ask Siri which trailhead your friend suggested and get the answer instantly. Siri in CarPlay keeps you informed without taking your hands off the wheel.5
Siri mode in Camera. Siri mode and Visual Intelligence let you search, ask questions, and take action based on what’s around you with just a tap.
Siri mode in Camera.
Siri mode and Visual Intelligence let you search, ask questions, and take action based on what’s around you with just a tap.
New smart actions. Visual Intelligence makes it easy to split the bill with friends when you get the check, get nutritional information on a dish in front of you, quickly import a card to Apple Wallet, and more.
New smart actions.
Visual Intelligence makes it easy to split the bill with friends when you get the check, get nutritional information on a dish in front of you, quickly import a card to Apple Wallet, and more.
Ask Siri about what’s in front of you. Get information, take action, and search visually using the content on your screen.
Ask Siri about what’s in front of you.
Get information, take action, and search visually using the content on your screen.
Visual Intelligence with Siri on Mac. Take a screenshot of what’s on your display, like an image or a PDF, and Visual Intelligence lets you search and take action.
Visual Intelligence with Siri on Mac.
Take a screenshot of what’s on your display, like an image or a PDF, and Visual Intelligence lets you search and take action.
Visual Intelligence with Siri on iPad. Ask Siri AI about virtually anything on your display with a screenshot. Just tap the item with your finger or circle it with Apple Pencil to find out more.
Visual Intelligence with Siri on iPad.
Ask Siri AI about virtually anything on your display with a screenshot. Just tap the item with your finger or circle it with Apple Pencil to find out more.
Visual Intelligence with Siri on Apple Vision Pro. Simply look at something to learn more about it. You can ask Siri AI about text, images, and even real-world objects as you see them in the moment.
Visual Intelligence with Siri on Apple Vision Pro.
Simply look at something to learn more about it. You can ask Siri AI about text, images, and even real-world objects as you see them in the moment.
Next-level intelligent photo editing. Reframe a photo after it’s been taken with Spatial Reframing. Expand your shots with the Extend tool. And remove even larger objects with the enhanced Clean Up tool.
Next-level intelligent photo editing.
Reframe a photo after it’s been taken with Spatial Reframing. Expand your shots with the Extend tool. And remove even larger objects with the enhanced Clean Up tool.
Reframe your photo even after it’s taken. Move the viewpoint, adjust the angle, or zoom in as if you were repositioning the camera in the moment with Spatial Reframing.
Reframe your photo even after it’s taken.
Move the viewpoint, adjust the angle, or zoom in as if you were repositioning the camera in the moment with Spatial Reframing.
Express more with Image Playground. Create unique, high-quality images in just about any style, including photorealistic. Modify and transform your images with just a description or using touch for endless possibilities.
Express more with Image Playground.
Create unique, high-quality images in just about any style, including photorealistic. Modify and transform your images with just a description or using touch for endless possibilities.
Image Wand. Transform rough sketches into images in virtually any style right in Notes. Available now
Image Wand.
Transform rough sketches into images in virtually any style right in Notes.
Available now
Write with Siri virtually anywhere you type. Siri AI can now generate a draft from scratch or provide feedback on what you’ve written. Just describe what you need in your own words. And in Messages and Mail, Siri AI can match your writing style, punctuation, and tone.
Write with Siri virtually anywhere you type.
Siri AI can now generate a draft from scratch or provide feedback on what you’ve written. Just describe what you need in your own words. And in Messages and Mail, Siri AI can match your writing style, punctuation, and tone.
Get things done with Suggestions. Messages and Mail offer suggestions to help you take quick actions based on context from your conversation — add a calendar event or search for a photo with just a tap. Coming in English
Get things done with Suggestions.
Messages and Mail offer suggestions to help you take quick actions based on context from your conversation — add a calendar event or search for a photo with just a tap.
Coming in English
Proofread as you type. Apple Intelligence automatically checks your grammar and spelling and offers suggestions virtually anywhere you type.
Proofread as you type.
Apple Intelligence automatically checks your grammar and spelling and offers suggestions virtually anywhere you type.
Get relevant information while on a call. Call Context can proactively surface relevant information from across apps when you’re calling a business — like a confirmation code from Mail when you call an airline. Coming in English
Get relevant information while on a call.
Call Context can proactively surface relevant information from across apps when you’re calling a business — like a confirmation code from Mail when you call an airline.
Coming in English
Communicate across languages. Turn on Live Translation to automatically translate texts in Messages, display live translated captions in FaceTime, and get spoken translations for calls in the Phone app and conversations on your AirPods. Available now
Communicate across languages.
Turn on Live Translation to automatically translate texts in Messages, display live translated captions in FaceTime, and get spoken translations for calls in the Phone app and conversations on your AirPods.
Available now
Safari works smarter for you. Now your tabs can be automatically grouped into topics, so related pages are easier to find. Safari Notify Me monitors pages for changes — for example, a price change or restock — and alerts you when it’s time to act. And you can create an extension that personalizes website content and formatting or automates common Safari actions.
Safari works smarter for you.
Now your tabs can be automatically grouped into topics, so related pages are easier to find. Safari Notify Me monitors pages for changes — for example, a price change or restock — and alerts you when it’s time to act. And you can create an extension that personalizes website content and formatting or automates common Safari actions.
Fix passwords with a tap. The Passwords app alerts you to weak or compromised passwords and can update them on your behalf without the hassle.
Fix passwords with a tap.
The Passwords app alerts you to weak or compromised passwords and can update them on your behalf without the hassle.
Describe a shortcut. Automate daily tasks with a simple description. Just describe what you need, and Shortcuts creates an automation that connects actions across apps.
Describe a shortcut.
Automate daily tasks with a simple description. Just describe what you need, and Shortcuts creates an automation that connects actions across apps.
Improved accuracy in Dictation. A powerful new on-device model allows Dictation to understand you even better as you speak.6 Coming in English
Improved accuracy in Dictation.
A powerful new on-device model allows Dictation to understand you even better as you speak.6
Coming in English
Describe a calendar event. Add and edit events on your calendar with just a description. Change a lunch meeting to a coffee chat and the Calendar app will adjust the details.
Describe a calendar event.
Add and edit events on your calendar with just a description. Change a lunch meeting to a coffee chat and the Calendar app will adjust the details.
Accessibility.
VoiceOver describes your physical surroundings and onscreen content in richer detail. Magnifier zooms in so you can ask about what’s in frame. Accessibility Reader cleans up text for easier reading. Voice Control is more flexible so you can interact with apps in your own words with less to memorize.
Smarter Home.
Apple Intelligence in the Home app unlocks new capabilities, like combining related activity notifications,7 describing what happened in a selection of HomeKit Secure Video footage before you watch,8 and using AI to search for a clip based on what happened.9
Genmoji.
Create high-quality Genmoji to match the moment.
Workout Buddy.
Get deeper insights and more data-rich motivation with enhancements in Workout Buddy. Train even without your iPhone nearby. And Workout Buddy is now available in Spanish.10
Great powers come with great privacy.
Apple Intelligence is designed to protect your privacy at every step. It’s integrated into the core of your iPhone, iPad, and Mac through on-device processing. So it’s aware of your personal information without collecting your personal information. And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.
Private Cloud Compute
Your data is never stored
Used only for your requests
Verifiable privacy promise
iPhone
iPad
Laptops
Desktops
iPhone 17 Pro iPhone 17 Pro Innovative design for ultimateperformance and battery life. Learn more Buy
iPhone 17 Pro iPhone 17 Pro
Innovative design for ultimateperformance and battery life.
iPhone Air iPhone Air The thinnest iPhone ever.With the power of pro inside. Learn more Buy
iPhone Air iPhone Air
The thinnest iPhone ever.With the power of pro inside.
iPhone 17 iPhone 17 Even more delightful.Even more durable. Learn more Buy
iPhone 17 iPhone 17
Even more delightful.Even more durable.
iPhone 17e iPhone 17e Feature stacked.Value packed. Learn more Buy
iPhone 17e iPhone 17e
Feature stacked.Value packed.
iPhone 16 iPhone 16 Amazing performance.Durable design. Learn more Buy
iPhone 16 iPhone 16
Amazing performance.Durable design.
iPad Pro iPad Pro The ultimate iPad experience with the most advanced technology. Learn more Buy
iPad Pro iPad Pro
The ultimate iPad experience with the most advanced technology.
iPad Air iPad Air Serious performance in athin and light design. Learn more Buy
iPad Air iPad Air
Serious performance in athin and light design.
iPad mini iPad mini The full iPad experience inan ultraportable design. Learn more Buy
iPad mini iPad mini
The full iPad experience inan ultraportable design.
MacBook Neo MacBook Neo A18 Pro chip The magic of Mac at a surprising price. Learn more Buy
MacBook Neo MacBook Neo A18 Pro chip
The magic of Mac at a surprising price.
MacBook Air 13” and 15” MacBook Air 13” and 15” M5 chip Thin. Fast. Powerful and portable. Learn more Buy
MacBook Air 13” and 15” MacBook Air 13” and 15” M5 chip
Thin. Fast. Powerful and portable.
MacBook Pro 14” and 16” MacBook Pro 14” and 16” M5, M5 Pro, or M5 Max chip The most advanced Mac laptops fordemanding tasks. Learn more Buy
MacBook Pro 14” and 16” MacBook Pro 14” and 16” M5, M5 Pro, or M5 Max chip
The most advanced Mac laptops fordemanding tasks.
iMac iMac M4 chip An all‑in‑one desktop forcreativity and productivity. Learn more Buy
iMac iMac M4 chip
An all‑in‑one desktop forcreativity and productivity.
Mac mini Mac mini M4 or M4 Pro chip The mini-est, mostaffordable Mac desktop. Learn more Buy
Mac mini Mac mini M4 or M4 Pro chip
The mini-est, mostaffordable Mac desktop.
Mac Studio Mac Studio M4 Max or M3 Ultra chip Powerful performance andconnectivity for pros. Learn more Buy
Mac Studio Mac Studio M4 Max or M3 Ultra chip
Powerful performance andconnectivity for pros.
Apple Intelligence is compatible with these devices.