# KPMG 在 AI 报告中虚构案例研究，旨在向客户推销 AI 采用

- 来源：The Decoder：AI News（RSS）
- 作者：Matthias Bastian
- 发布时间：2026-06-14 17:40
- AIHOT 分数：67
- AIHOT 链接：https://aihot.virxact.com/items/cmqdlid31001rsl3uzl8jic0v
- 原文链接：https://the-decoder.com/kpmg-fabricated-ai-case-studies-in-a-report-designed-to-sell-clients-on-ai-adoption

## AI 摘要

KPMG 发布的一份关于 AI 在商业中应用的报告包含虚构的案例研究，涉及 UBS、NHS 等组织。GPTZero CEO Edward Tian 帮助发现了这些错误，并警告了“二次幻觉”——来自可信咨询公司的错误声明未经检查就传播。KPMG 已撤回该报告。

## 正文

KPMG fabricated AI case studies in a report designed to sell clients on AI adoption

A KPMG report on AI in business contained fabricated case studies. "Redefining excellence in the age of agentic AI" made false claims about AI use at UBS, the UK's NHS, Swiss Federal Railways, and Transport for London. GPTZero uncovered the errors; the Financial Times verified them. All named organizations disputed the claims.

GPTZero CEO Edward Tian warns that flawed reports from major consulting firms spread "secondary hallucinations," since these reports are considered highly credible and get recycled by both AI systems and people alike.

GPTZero also flagged sloppy sourcing, which may well be the root cause of the debacle: careless use of AI search. Citations are mostly loose paraphrases of real sources, often missing URLs or correct authors. In some cases, no matching original existed at all. GPTZero calls this "vibe citing," a problem that also plagues Google's AI Overviews, which a German court recently ruled Google liable for.

KPMG has pulled the report from several websites. The incident is doubly embarrassing for KPMG: the firm spread misinformation and showed it can't handle the very thing it's trying to sell its clients.

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