# Snap 发布天价 AR 眼镜 Specs 后股价暴跌

- 来源：TechCrunch：AI（RSS）
- 作者：Lucas Ropek
- 发布时间：2026-06-18 04:24
- AIHOT 分数：37
- AIHOT 链接：https://aihot.virxact.com/items/cmqikifkl01pgsl5wwg5w1q82
- 原文链接：https://techcrunch.com/2026/06/17/after-unveiling-ridiculously-expensive-ar-glasses-snaps-stock-takes-a-dive

## AI 摘要

Snap 发布 AR 眼镜 Specs，零售价近 2200 美元。消息公布后股价下跌超 5%，从 $5.86 跌至 $4.83。CEO Evan Spiegel 称其定位为高可穿戴性的沉浸式计算设备，价格与高端笔记本相当。但核心用户青少年缺乏购买力，市场对其盈利前景存疑。

## 正文

In Brief

Posted:

1:24 PM PDT · June 17, 2026

Image Credits:Joe Scarnici / Getty Images for Snap

Lucas Ropek

After unveiling ridiculously expensive AR glasses, Snap’s stock takes a dive

Snap’s long-awaited AR glasses, Specs, didn’t have the best debut.

The company’s stock hasn’t been on the healthiest trajectory lately. It’s dropped 30% over the past year. Following Specs’ launch, it sank more than 5% — falling from $5.86 a share on Tuesday to a low of $4.83 on Wednesday morning. As of this writing, the stock still hasn’t recovered the position it held prior to the announcement.

The big concern surrounding Snap’s new smart glasses — which the company has been working on for over a decade — is the cost: The company maintains they will retail at nearly $2,200 apiece.

It’s worthy of note that Snap’s core user demographic — teenagers — are not typically equipped with that kind of pocket change, leading onlookers to question the profitability path for the new product.

Snap’s CEO, Evan Spiegel, did an interview with CNBC on Tuesday (during which he sported the new glasses) and, when questioned about the hefty price, responded: “The most important way to think of Specs is as a computer, and so they’re comparably priced to other high-end computers or high-end laptops.”

Spiegel further justified the cost by saying that Specs occupies a unique space in the AR market between glasses like Meta’s Ray-Bans — which cost a lot less but provide significantly less compute power — and bulkier headsets like the Apple Vision Pro, which are powerful but very expensive.

Spiegel said his product was both “highly wearable but also incredibly capable for immersive computing.”

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