# 欧莱雅与OpenAI合作，将美宝莲虚拟试妆引入ChatGPT

- 来源：Artificial Intelligence News（RSS）
- 作者：Muhammad Zulhusni
- 发布时间：2026-06-22 18:00
- AIHOT 分数：44
- AIHOT 链接：https://aihot.virxact.com/items/cmqp1zn2006c0slx6p0i5dqoh
- 原文链接：https://www.artificialintelligence-news.com/news/loreal-maybelline-virtual-try-on-chatgpt

## AI 摘要

欧莱雅在VivaTech 2026宣布与OpenAI合作，将美宝莲虚拟试妆（基于ModiFace AR技术）直接集成到ChatGPT。合作覆盖消费者购物工具、产品发现、广告试点及内部AI应用。欧莱雅还将使用OpenAI的生命科学推理模型GPT-Rosalind，从理肤泉品牌开始研究皮肤微生物组，以开发新护肤品。OpenAI模型将用于欧莱雅内部生成式AI内容平台CreAItech，支持图像和视频生成。欧莱雅称2025年电商销售占比超30%，已有7.3万名员工接受生成式AI培训。

## 正文

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