亚马逊在印度测试支持印地语的 Alexa+
阅读原文· techcrunch.com亚马逊正将生成式AI对话助手Alexa+扩展至印度,邀请用户参与印地语版Beta测试。测试版可能存在Bug,或提供不准确信息及误发音本地用语。Alexa+尚未在印度上线,具体时间未定。亚马逊于2017年在印度推出英语版Alexa,2019年加入印地语支持。Alexa+于2025年发布,今年2月向所有美国用户开放,随后扩展至英国、加拿大等国。Prime会员免费,其他用户付费。
Amazon is planning to increase the footprint of its new conversational AI assistant Alexa+ to India, and is inviting users in the country to test out a Hindi-language version.
The company sent out emails to some customers, which were seen by TechCrunch, asking users to fill out a form in Hindi by June 22 to join the beta testing program.
“You are invited to join the Alexa+ Beta programme in India. We are creating a new Alexa experience, and your feedback will be important to refine what Alexa+ will be able to do. By joining the Alexa+ Beta programme, you’ll be notified when the testing experience in Hindi (India) is available to you,” the email read.
The email added that the beta software would have bugs and might give inaccurate information or mispronounce local nuances. The company confirmed that it is testing Alexa+ in India but didn’t provide a comment.
At the moment, Alexa+ is not available in India, and it is not clear when it will launch in the country. Amazon launched Alexa in India with English support in 2017 and added Hindi compatibility in 2019. More than 600 million people speak Hindi in India, and Amazon is trying to tap the market of native speakers who might speak both Hindi and English in a code-mixed way. Companies know that voice might be a big factor in AI tool usage in India and are finding new ways to have people talk to assistants.
Amazon first announced the gen AI-powered conversational assistant Alexa+ in 2025. However, its rollout was slow, and the new experience was made available to all U.S. users only in February. This year, the company has increased Alexa+’s footprint to countries like the U.K., Canada, Brazil, Mexico, Italy, and Germany, with support for local context. Amazon offers Alexa+ to Prime customers for free, and others can pay a monthly fee to access the updated assistant.