Omni-modal models can ingest video, audio, and text, but unified access to multiple modalities does not guarantee that a model uses the right evidence. This gap is especially pronounced in social video question answering, where the answer may hinge on a gesture, vocal tone, temporal cue, or mismatch between what is said and what is visually expressed. We introduce CogniRoute, a schema-guided Mixture-of-Experts framework for social omni reasoning. CogniRoute uses a training-only cognitive schema that factorizes each example by cross-modal relation, reasoning demand, and temporal scope, and aligns global routing signatures with this structure during supervised fine-tuning. We further introduce route-aware reinforcement learning, which jointly optimizes token generation and expert allocation using rewards for answer correctness, modality-consistent reasoning, and cognitive temporal grounding. To support training and evaluation, we construct OmniSocialBench, a diagnostic social video QA resource with 118K structured training examples, grounded reasoning traces, schema labels, temporal evidence spans, and a manually verified evaluation split. CogniRoute achieves 59.38\% average accuracy on OmniSocialBench, improving over the strongest proprietary baseline by 15.33 percentage points and the strongest open-source omni baseline by 26.77 points, with the largest gains on questions requiring audio-visual coordination, conflict resolution, and temporally grounded social inference.