In this interview, Amazon hardware chief Panos Panay said the company is designing its own end-to-end silicon for some of its devices, while still sourcing chips from external suppliers such as Qualcomm.

This echoes the trend I previously predicted, that Amazon devices are moving toward in-house silicon. Another key takeaway is that Panay tied this effort to on-device AI, which suggests that beyond the cost considerations I noted earlier, in-house silicon is also a key part of Amazon's strategy for future AI devices.

https://www.cnbc.com/2026/07/02/amazon-ai-chips-devices.html