Absolutely. And protect your expertise as much as you can in this new era of AI. Learn to package it as a product or experience using AI.

I find that content creation is one of the highest ROI activities I spend time on these days. I don't consider myself a content creator, as I do lots more technical work as a software engineer and researcher, but I find that my entire business and the services I provide revolve around or benefit significantly from content creation. So I have naturally learned to think about how to productize it.