Meta just launched its 1st image model after Mark Zuckerberg’s AI shake-up.

Muse Image is Meta Superintelligence Labs' first image generator after Muse Spark.

They said the model will power new editing features in Meta’s Instagram photo app and be added to its marketer tools for creating platform ads.

Meta had relied on Midjourney and Black Forest Labs for generation inside Meta AI. Muse Image brings that layer in-house, so Meta controls quality, cost, and product timing.

Consumers get free access through Meta AI, WhatsApp chats, and Instagram Stories. Power users need Meta One or another monthly plan when free limits run out.

Users can start from prompts, add photos, annotate edits, or sketch changes directly. Meta says it can erase photobombers, create QR codes, and keep visual text readable.

Advertisers get variants through Advantage+ creative, with edits, style swaps, and brand-matched versions.

Meta says internal tests trail GPT Image 2 but beat Nano Banana 2 on editing.

This is another move in Meta's effort in trying to convert AI infrastructure spending into revenue beyond social ads.