China is regulating chatbot attachment and AI companions before emotional reliance becomes a normal business model.

A recent review cites daily emotional chats reducing preference for human support by 10.3%.

These services became popular by offering constant attention without rejection， awkwardness， or the demands of human relationships.

The frictionless design of these apps can keep a lonely person inside the app， instead of helping them rebuild contact with other people.

China's rules try to interrupt that loop by limiting services that encourage addiction， excessive dependence， self-harm， or unsuitable relationships with minors.

Chinal's new rules requires that providers must curb manipulative attachment， identify excessive reliance， and remind users they are talking to AI.