# 印度应用市场Q2消费支出创纪录达3.45亿美元，AI应用成增长引擎

- 来源：TechCrunch：AI（RSS）
- 作者：Jagmeet Singh
- 发布时间：2026-08-01 05:07
- AIHOT 分数：59
- AIHOT 链接：https://aihot.virxact.com/items/cms9gek080e9bro9kpx7v1iy0
- 原文链接：https://techcrunch.com/2026/07/31/india-is-starting-to-pay-for-apps-not-just-download-them

## AI 摘要

印度移动应用市场今年第二季度消费者支出达创纪录的3.45亿美元，同比增长35%，Sensor Tower报告显示增长主要由生成式AI、流媒体和生产力应用驱动。OpenAI的ChatGPT与Anthropic的Claude合计占印度AI应用收入近83%，非游戏类应用占上半年总收入的68%。印度Q2应用收入增速在全球主要市场中居首，美国同期反而下滑3%。

## 正文

For years, India was the world’s largest app download market but one of its toughest places to make money. That is beginning to change as Indian consumers spend more on AI, entertainment, and other premium apps.

India’s mobile app market generated a record $345 million in consumer spending during the second quarter of this year, up 35% from a year earlier, according to a new report by Sensor Tower. The app-market intelligence firm said the gains were increasingly driven by generative AI, streaming, and productivity apps rather than gaming, as Indian consumers became more willing to pay for digital subscriptions.

The record quarter builds on a broader trend of rising app monetization. India’s revenue per download has more than doubled over the past three-and-a-half years, while quarterly app downloads have remained at around 6.3 billion since 2023.

“We would describe India today as a rapidly evolving mobile market with a large user base and growing willingness to pay for digital services,” Eve Chen, an insights analyst at Sensor Tower, told TechCrunch.

Chen attributed the change to the wider adoption of digital payments, including India’s Unified Payments Interface (a system that lets people pay directly from their bank accounts) and digital wallets, which have reduced friction for in-app purchases, alongside growing acceptance of app-based subscriptions and premium digital services.

The trend also stands out globally. India’s app revenue saw its fastest growth in Q2 among major app markets, generating more than $200 million in quarterly consumer spending, per Sensor Tower’s data shared with TechCrunch. In contrast, Mexico grew 30% and Turkey 25%, while U.S. app revenue actually declined 3% over the same period.

“These figures suggest that India is no longer just the world’s largest market by downloads, but is also emerging as one of the fastest-growing markets for app monetization,” Chen told TechCrunch.

India still trails more mature app markets by a wide margin. Revenue per download stands at about $4.60 in the U.S., $3.90 in South Korea, and $6.10 in Japan, compared with a small fraction of that in India. Nonetheless, Chen said the trajectory matters more than the absolute level, with India’s steadily improving monetization suggesting significant room for long-term growth.

Generative AI has emerged as one of the fastest-growing segments, with OpenAI’s ChatGPT and Anthropic’s Claude together accounting for nearly 83% of India’s AI app revenue in Q2, according to Sensor Tower’s data shared with TechCrunch.

Much of India’s app revenue growth is also being driven by non-gaming apps. Non-gaming categories, Sensor Tower said, accounted for 68% of India’s mobile app revenue in the first half of 2026, up from 58% three years earlier.

The latest data also suggests global subscription apps continue to be among the biggest beneficiaries of rising app spending in India, with Google One becoming India’s highest-grossing mobile app during the quarter. Streaming platforms such as Amazon Prime Video, Crunchyroll, Sony LIV, and JioHotstar also saw growing consumer spending. Gaming also bucked the global trend, with revenue rising 3.7% from the previous quarter despite a worldwide decline, per Sensor Tower.

Image Credits:Sensor Tower

App intelligence firm Appfigures also sees India’s app subscription market continuing to grow, although it says the pace has slowed after an AI-fueled surge over the past two years. Subscription revenue is still rising, but much of the initial excitement around AI has abated, Ariel Michaeli, the company’s founder and CEO, told TechCrunch.

“The numbers are still staggering,” Michaeli added. Appfigures estimates that ChatGPT generates about $60,000 a day in India and attracted around 1.8 million downloads over the past month, although that’s down from roughly $80,000 a day last October.