Snap 和 LinkedIn 反击低质量 AI 内容洪流

2026-08-02 14:49· 24分钟前· Matthias Bastian

跳到正文

AI 摘要

Snap 本月起将完全由 AI 生成的视频移出 Spotlight 推荐，以聚焦“真实用户的真实创意”；使用 Snapchat 自家 AI 工具编辑的视频仍可推荐，但需附带透明度标签。LinkedIn 则推出专门的“AI 垃圾内容”举报按钮，独立于常规低质内容举报系统。一项 Kapwing 研究显示，21% 的 YouTube Shorts 已由 AI 生成。

原文 · 未翻译

Snap is pulling AI-generated videos from its Spotlight recommendations. As "low-quality, repetitive, AI-generated content" spreads across the internet, Snap wants to keep Spotlight focused on "authentic creativity from real people," it says. Wholly AI-generated videos are no longer eligible for recommendation as of this month. Videos edited with Snapchat's own AI tools are still allowed but will carry transparency labels. Spotlight contributors have grown by more than 120 percent, though Snap hasn't said how much AI content drove that increase.

Snap isn't alone. A Kapwing study found that 21 percent of YouTube Shorts are already AI-generated, and Instagram and Facebook likely face similar numbers. OpenAI's social video app Sora flopped. LinkedIn is drowning in AI-generated junk and has rolled out a dedicated "AI slop" reporting button. The button is vulnerable to misuse, though, and requires users to know how to spot "AI slop" properly.