We study empirical scaling properties for text conditioning in visual generation. Such properties have rarely been measured because diffusion loss does not scale with the number of tokens in natural-language prompts. Surprisingly, we find that the converged diffusion loss scales with the amount of structured language in the prompt. To quantify structured language, we adapt two complementary measures: a white-box likelihood metric (GPG) and a black-box attribute metric (ED). Across controlled training runs, the converged diffusion loss decreases approximately linearly with GPG and follows a power law with ED. Guided by these scaling properties, we improve \emph{diffusability} by constructing structured prompts with semantic and geometric annotations derived from images, and improve \emph{promptability} by training a prompter through supervised fine-tuning, cold-start, and verifier-gated on-policy distillation. The resulting system outperforms all evaluated open-weight models on nearly every compositional, reasoning, and world-knowledge benchmark, while matching or surpassing the strongest closed-weight models on most evaluations.