ByteDance's Doubao AI app has sparked debate in China after introducing a new advertising model. Doubao will charge a 12% commission when users book hotels through recommendations linked to Douyin, higher than Douyin's existing 8% promotion fee. But users still seem hesitant to let AI handle purchases directly. One survey found that 66.2% of Chinese users still verify AI recommendations on traditional OTA platforms, while only 15.2% book directly through AI. The move points to Doubao's larger monetization problem. The app has already reached hundreds of millions of monthly users, but reportedly generates less than $140,000, in daily revenue.
豆包App推酒店预订抽佣12%引热议
AI 导读
字节跳动豆包App引入新广告模式，用户通过其推荐链接预订酒店将收取12%佣金，高于抖音现有的8%推广费。调查显示66.2%中国用户仍会在传统OTA平台核验AI推荐，仅15.2%直接通过AI预订。豆包月活已达数亿，但据报道日收入不足14万美元，凸显其商业化难题。
ByteDance's Doubao AI app has sparked debate in China after introducing a new advertising model. Doubao will charge a 12% commission when users book hotels through recommendations linked to Douyin, higher than Douyin's existing 8% promotion fee. But users still seem hesitant to let AI handle purchases directly. One survey found that 66.2% of Chinese users still verify AI recommendations on traditional OTA platforms, while only 15.2% book directly through AI. The move points to Doubao's larger monetization problem. The app has already reached hundreds of millions of monthly users, but reportedly generates less than $140,000, in daily revenue.
来源：X.PIN· x.com