OpenAI is raising prices for ChatGPT Business users. The company is rolling out so-called Premium Seats, which cost $125 per user per month, or $100 with annual billing. The existing standard seats stay at $25 per month ($20 with annual billing).

Premium users get five times the usage capacity of standard users and aren't bound by the five-hour limit. Usage resets weekly. Both seat types can be mixed within the same workspace, letting admins assign the right tier to each team member. OpenAI says the change reflects how teams are tackling more complex tasks with ChatGPT and need more capacity. Put plainly, agent-based AI burns through far more tokens.

The price hike isn't a surprise. The current flat-rate plans from the major labs were always likely to be loss leaders, with increases coming eventually. Then there's the opposite approach, which Microsoft has taken with Copilot, where the company has swapped out some pricey OpenAI and Anthropic models for cheaper in-house alternatives.