What if your ad knew exactly where it lost the room, and why?
What if it could learn from that response and adapt before you put a dollar behind it?
Luma and @Dumbstruck are partnering to close the loop between advertising insight and execution.
Dumbstruck identifies the moments that aren't working through emotion analytics. Luma remakes them using the footage you already have. No reshoot required.
We're calling it Creative Intelligence: the new advertising loop.