Techcrunch: OpenAI is showing ads to both free ChatGPT users and paid Go subscribers in India.

Sponsored units can appear below relevant answers, while OpenAI says advertisers obviously cannot influence responses or access users' chats, memories, or personal details.

The targeting system can use the current conversation, while personalized ads may also draw on past chats and memory without exposing those records to advertisers.

So its a contextual ad product built around what a user is already comparing, researching, or deciding.