Grok Bots turned LLM citation data into an operating loop:

find the pages ChatGPT, Grok, Gemini and Perplexity already cite, reach the people who control those pages, then re-run the same queries to see if visibility moved.

AI search is transforming the way that brands are discovered.

you can rank in ChatGPT by talking to an MCP now.

The idea here is to treat the citations themselves as observability data.