Use ChatGPT to move from questions to evidence-backed insights and decisions.
Listen to article
Audio 1
Researching with ChatGPT helps you move from question to evidence to decision more quickly. You can use it to gather and synthesize information, compare sources, and produce structured reports that include citations—so your output is easier to trust and easier to share. It’s useful for both quick orientation and for deeper, multi-step investigations.
Why use ChatGPT for research?
Turn a fuzzy question into a clear research plan and set of sub-questions. Sift through many sources faster and capture the important details with citations. Produce consistent deliverables such as briefs, memos, competitor tables, annotated bibliographies. Identify gaps, contradictions, and weak signals early—before committing to a direction.
How to get started
ChatGPT offers two main approaches for research, depending on how deep you need to go:
Search is best for fast orientation. It pulls in up-to-date information from the web and summarizes it with citations, so you can quickly review sources and move forward.
Video 1
Try it out Search the public web for the latest news and announcements about the U.S. grocery delivery market in the last 90 days. Prioritize company press releases, earnings coverage, and reputable business reporting. Summarize the 5 most important developments, include dates and links, and end with what these changes may mean for a regional delivery company. (opens in a new window)
Deep research is best when the question needs multiple steps. It can break the problem into sub-questions, gather and evaluate sources across those threads, and then synthesize the results into a more structured deliverable—like a brief, memo, or comparison—where the reasoning and citations are easier to audit and share.
Video 2
Try it out Conduct deep research on how rising private-label adoption is changing competition in the household cleaning products market. Use public reporting, retailer announcements, earnings commentary, trade coverage, and consumer trend research. I want a structured brief that explains what is changing, why it is happening, which companies seem most exposed, how branded manufacturers are responding, and what strategic implications this creates for fictional company BlueHarbor Home Care. Clearly separate well-supported findings from more directional observations. (opens in a new window)
Tips for success
Ask for a research outline first, including sub-questions, source strategy, and evaluation criteria. Require citations for key claims, and request a source quality check when accuracy matters. Ask for a “what’s missing” section to surface unknowns, disputed areas, or data limitations. If you need to share findings, request a one-page or one-slide summary alongside the full output. Follow up with targeted prompts such as “Go deeper on X,” “Validate Y,” or “Compare A vs B.”
Use ChatGPT to move from questions to evidence-backed insights and decisions.
Listen to article
Audio 1
Researching with ChatGPT helps you move from question to evidence to decision more quickly. You can use it to gather and synthesize information, compare sources, and produce structured reports that include citations—so your output is easier to trust and easier to share. It’s useful for both quick orientation and for deeper, multi-step investigations.
Why use ChatGPT for research?
Turn a fuzzy question into a clear research plan and set of sub-questions. Sift through many sources faster and capture the important details with citations. Produce consistent deliverables such as briefs, memos, competitor tables, annotated bibliographies. Identify gaps, contradictions, and weak signals early—before committing to a direction.
How to get started
ChatGPT offers two main approaches for research, depending on how deep you need to go:
Search is best for fast orientation. It pulls in up-to-date information from the web and summarizes it with citations, so you can quickly review sources and move forward.
[Cited executive brief Write a 1-page brief on [topic] for [audience]. Include: key findings (with citations), risks/unknowns, and a recommendation. Constraints: [region/timeframe]. (opens in a new window)](https://chatgpt.com/?prompt=Write+a+1-page+brief+on+%5Btopic%5D+for+%5Baudience%5D.+Include%3A+key+findings+%28with+citations%29%2C+risks%2Funknowns%2C+and+a+recommendation.+Constraints%3A+%5Bregion%2Ftimeframe%5D.&openaicom-did=6aea2c8d-896d-4f8d-b046-b8b32761b9c7&openaicomreferred=true)
[Competitive landscape table Compare 8 competitors in [market]. Create a table with positioning, pricing model, key differentiators, target customer, and ‘evidence’ links for each row. Then summarize whitespace opportunities. (opens in a new window)](https://chatgpt.com/?prompt=Compare+8+competitors+in+%5Bmarket%5D.+Create+a+table+with+positioning%2C+pricing+model%2C+key+differentiators%2C+target+customer%2C+and+%E2%80%98evidence%E2%80%99+links+for+each+row.+Then+summarize+whitespace+opportunities.&openaicom-did=6aea2c8d-896d-4f8d-b046-b8b32761b9c7&openaicomreferred=true)
[Literature review from PDFs From these uploaded papers, produce an annotated bibliography and a synthesis section: themes, disagreements, and top 5 open questions. PDFs: [upload]. (opens in a new window)](https://chatgpt.com/?prompt=From+these+uploaded+papers%2C+produce+an+annotated+bibliography+and+a+synthesis+section%3A+themes%2C+disagreements%2C+and+top+5+open+questions.+PDFs%3A+%5Bupload%5D.&openaicom-did=6aea2c8d-896d-4f8d-b046-b8b32761b9c7&openaicomreferred=true)
[Policy + regulatory scan Research [regulation/policy] updates from the last 12 months. Summarize changes, who is impacted, and practical implications for a [industry] company. Provide citations after each key point. (opens in a new window)](https://chatgpt.com/?prompt=Research+%5Bregulation%2Fpolicy%5D+updates+from+the+last+12+months.+Summarize+changes%2C+who+is+impacted%2C+and+practical+implications+for+a+%5Bindustry%5D+company.+Provide+citations+after+each+key+point.&openaicom-did=6aea2c8d-896d-4f8d-b046-b8b32761b9c7&openaicomreferred=true)
[Market signals and trend watch Track emerging trends in [domain]. Identify 10 weak signals (funding, hiring, research, product launches), explain why each matters, and suggest what to monitor next. Include sources and dates. (opens in a new window)](https://chatgpt.com/?prompt=Track+emerging+trends+in+%5Bdomain%5D.+Identify+10+weak+signals+%28funding%2C+hiring%2C+research%2C+product+launches%29%2C+explain+why+each+matters%2C+and+suggest+what+to+monitor+next.+Include+sources+and+dates.&openaicom-did=6aea2c8d-896d-4f8d-b046-b8b32761b9c7&openaicomreferred=true)
[Cited executive brief Write a 1-page brief on [topic] for [audience]. Include: key findings (with citations), risks/unknowns, and a recommendation. Constraints: [region/timeframe]. (opens in a new window)](https://chatgpt.com/?prompt=Write+a+1-page+brief+on+%5Btopic%5D+for+%5Baudience%5D.+Include%3A+key+findings+%28with+citations%29%2C+risks%2Funknowns%2C+and+a+recommendation.+Constraints%3A+%5Bregion%2Ftimeframe%5D.&openaicom-did=6aea2c8d-896d-4f8d-b046-b8b32761b9c7&openaicomreferred=true)
[Competitive landscape table Compare 8 competitors in [market]. Create a table with positioning, pricing model, key differentiators, target customer, and ‘evidence’ links for each row. Then summarize whitespace opportunities. (opens in a new window)](https://chatgpt.com/?prompt=Compare+8+competitors+in+%5Bmarket%5D.+Create+a+table+with+positioning%2C+pricing+model%2C+key+differentiators%2C+target+customer%2C+and+%E2%80%98evidence%E2%80%99+links+for+each+row.+Then+summarize+whitespace+opportunities.&openaicom-did=6aea2c8d-896d-4f8d-b046-b8b32761b9c7&openaicomreferred=true)
[Literature review from PDFs From these uploaded papers, produce an annotated bibliography and a synthesis section: themes, disagreements, and top 5 open questions. PDFs: [upload]. (opens in a new window)](https://chatgpt.com/?prompt=From+these+uploaded+papers%2C+produce+an+annotated+bibliography+and+a+synthesis+section%3A+themes%2C+disagreements%2C+and+top+5+open+questions.+PDFs%3A+%5Bupload%5D.&openaicom-did=6aea2c8d-896d-4f8d-b046-b8b32761b9c7&openaicomreferred=true)
[Policy + regulatory scan Research [regulation/policy] updates from the last 12 months. Summarize changes, who is impacted, and practical implications for a [industry] company. Provide citations after each key point. (opens in a new window)](https://chatgpt.com/?prompt=Research+%5Bregulation%2Fpolicy%5D+updates+from+the+last+12+months.+Summarize+changes%2C+who+is+impacted%2C+and+practical+implications+for+a+%5Bindustry%5D+company.+Provide+citations+after+each+key+point.&openaicom-did=6aea2c8d-896d-4f8d-b046-b8b32761b9c7&openaicomreferred=true)
[Market signals and trend watch Track emerging trends in [domain]. Identify 10 weak signals (funding, hiring, research, product launches), explain why each matters, and suggest what to monitor next. Include sources and dates. (opens in a new window)](https://chatgpt.com/?prompt=Track+emerging+trends+in+%5Bdomain%5D.+Identify+10+weak+signals+%28funding%2C+hiring%2C+research%2C+product+launches%29%2C+explain+why+each+matters%2C+and+suggest+what+to+monitor+next.+Include+sources+and+dates.&openaicom-did=6aea2c8d-896d-4f8d-b046-b8b32761b9c7&openaicomreferred=true)
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Discover additional guides and resources to help you build practical AI skills.
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ChatGPT for marketing teams OpenAI Academy Apr 10, 2026
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Video 1
Try it out Search the public web for the latest news and announcements about the U.S. grocery delivery market in the last 90 days. Prioritize company press releases, earnings coverage, and reputable business reporting. Summarize the 5 most important developments, include dates and links, and end with what these changes may mean for a regional delivery company. (opens in a new window)
Deep research is best when the question needs multiple steps. It can break the problem into sub-questions, gather and evaluate sources across those threads, and then synthesize the results into a more structured deliverable—like a brief, memo, or comparison—where the reasoning and citations are easier to audit and share.
Video 2
Try it out Conduct deep research on how rising private-label adoption is changing competition in the household cleaning products market. Use public reporting, retailer announcements, earnings commentary, trade coverage, and consumer trend research. I want a structured brief that explains what is changing, why it is happening, which companies seem most exposed, how branded manufacturers are responding, and what strategic implications this creates for fictional company BlueHarbor Home Care. Clearly separate well-supported findings from more directional observations. (opens in a new window)
Tips for success
Ask for a research outline first, including sub-questions, source strategy, and evaluation criteria. Require citations for key claims, and request a source quality check when accuracy matters. Ask for a “what’s missing” section to surface unknowns, disputed areas, or data limitations. If you need to share findings, request a one-page or one-slide summary alongside the full output. Follow up with targeted prompts such as “Go deeper on X,” “Validate Y,” or “Compare A vs B.”
[Cited executive brief Write a 1-page brief on [topic] for [audience]. Include: key findings (with citations), risks/unknowns, and a recommendation. Constraints: [region/timeframe]. (opens in a new window)](https://chatgpt.com/?prompt=Write+a+1-page+brief+on+%5Btopic%5D+for+%5Baudience%5D.+Include%3A+key+findings+%28with+citations%29%2C+risks%2Funknowns%2C+and+a+recommendation.+Constraints%3A+%5Bregion%2Ftimeframe%5D.&openaicom-did=6aea2c8d-896d-4f8d-b046-b8b32761b9c7&openaicomreferred=true)
[Competitive landscape table Compare 8 competitors in [market]. Create a table with positioning, pricing model, key differentiators, target customer, and ‘evidence’ links for each row. Then summarize whitespace opportunities. (opens in a new window)](https://chatgpt.com/?prompt=Compare+8+competitors+in+%5Bmarket%5D.+Create+a+table+with+positioning%2C+pricing+model%2C+key+differentiators%2C+target+customer%2C+and+%E2%80%98evidence%E2%80%99+links+for+each+row.+Then+summarize+whitespace+opportunities.&openaicom-did=6aea2c8d-896d-4f8d-b046-b8b32761b9c7&openaicomreferred=true)
[Literature review from PDFs From these uploaded papers, produce an annotated bibliography and a synthesis section: themes, disagreements, and top 5 open questions. PDFs: [upload]. (opens in a new window)](https://chatgpt.com/?prompt=From+these+uploaded+papers%2C+produce+an+annotated+bibliography+and+a+synthesis+section%3A+themes%2C+disagreements%2C+and+top+5+open+questions.+PDFs%3A+%5Bupload%5D.&openaicom-did=6aea2c8d-896d-4f8d-b046-b8b32761b9c7&openaicomreferred=true)
[Policy + regulatory scan Research [regulation/policy] updates from the last 12 months. Summarize changes, who is impacted, and practical implications for a [industry] company. Provide citations after each key point. (opens in a new window)](https://chatgpt.com/?prompt=Research+%5Bregulation%2Fpolicy%5D+updates+from+the+last+12+months.+Summarize+changes%2C+who+is+impacted%2C+and+practical+implications+for+a+%5Bindustry%5D+company.+Provide+citations+after+each+key+point.&openaicom-did=6aea2c8d-896d-4f8d-b046-b8b32761b9c7&openaicomreferred=true)
[Market signals and trend watch Track emerging trends in [domain]. Identify 10 weak signals (funding, hiring, research, product launches), explain why each matters, and suggest what to monitor next. Include sources and dates. (opens in a new window)](https://chatgpt.com/?prompt=Track+emerging+trends+in+%5Bdomain%5D.+Identify+10+weak+signals+%28funding%2C+hiring%2C+research%2C+product+launches%29%2C+explain+why+each+matters%2C+and+suggest+what+to+monitor+next.+Include+sources+and+dates.&openaicom-did=6aea2c8d-896d-4f8d-b046-b8b32761b9c7&openaicomreferred=true)
[Cited executive brief Write a 1-page brief on [topic] for [audience]. Include: key findings (with citations), risks/unknowns, and a recommendation. Constraints: [region/timeframe]. (opens in a new window)](https://chatgpt.com/?prompt=Write+a+1-page+brief+on+%5Btopic%5D+for+%5Baudience%5D.+Include%3A+key+findings+%28with+citations%29%2C+risks%2Funknowns%2C+and+a+recommendation.+Constraints%3A+%5Bregion%2Ftimeframe%5D.&openaicom-did=6aea2c8d-896d-4f8d-b046-b8b32761b9c7&openaicomreferred=true)
[Competitive landscape table Compare 8 competitors in [market]. Create a table with positioning, pricing model, key differentiators, target customer, and ‘evidence’ links for each row. Then summarize whitespace opportunities. (opens in a new window)](https://chatgpt.com/?prompt=Compare+8+competitors+in+%5Bmarket%5D.+Create+a+table+with+positioning%2C+pricing+model%2C+key+differentiators%2C+target+customer%2C+and+%E2%80%98evidence%E2%80%99+links+for+each+row.+Then+summarize+whitespace+opportunities.&openaicom-did=6aea2c8d-896d-4f8d-b046-b8b32761b9c7&openaicomreferred=true)
[Literature review from PDFs From these uploaded papers, produce an annotated bibliography and a synthesis section: themes, disagreements, and top 5 open questions. PDFs: [upload]. (opens in a new window)](https://chatgpt.com/?prompt=From+these+uploaded+papers%2C+produce+an+annotated+bibliography+and+a+synthesis+section%3A+themes%2C+disagreements%2C+and+top+5+open+questions.+PDFs%3A+%5Bupload%5D.&openaicom-did=6aea2c8d-896d-4f8d-b046-b8b32761b9c7&openaicomreferred=true)
[Policy + regulatory scan Research [regulation/policy] updates from the last 12 months. Summarize changes, who is impacted, and practical implications for a [industry] company. Provide citations after each key point. (opens in a new window)](https://chatgpt.com/?prompt=Research+%5Bregulation%2Fpolicy%5D+updates+from+the+last+12+months.+Summarize+changes%2C+who+is+impacted%2C+and+practical+implications+for+a+%5Bindustry%5D+company.+Provide+citations+after+each+key+point.&openaicom-did=6aea2c8d-896d-4f8d-b046-b8b32761b9c7&openaicomreferred=true)
[Market signals and trend watch Track emerging trends in [domain]. Identify 10 weak signals (funding, hiring, research, product launches), explain why each matters, and suggest what to monitor next. Include sources and dates. (opens in a new window)](https://chatgpt.com/?prompt=Track+emerging+trends+in+%5Bdomain%5D.+Identify+10+weak+signals+%28funding%2C+hiring%2C+research%2C+product+launches%29%2C+explain+why+each+matters%2C+and+suggest+what+to+monitor+next.+Include+sources+and+dates.&openaicom-did=6aea2c8d-896d-4f8d-b046-b8b32761b9c7&openaicomreferred=true)
Continue learning with OpenAI Academy
Discover additional guides and resources to help you build practical AI skills.
View all topics
Keep reading
View all
ChatGPT for marketing teams OpenAI Academy Apr 10, 2026
ChatGPT for sales teams OpenAI Academy Apr 10, 2026
ChatGPT for customer success teams OpenAI Academy Apr 10, 2026