一个实时视频智能体 API,让你能够构建完全自定义的对话角色,由 GWM-1 驱动。
今天,我们正式推出 Runway Characters,这是一个实时视频智能体 API,让你能够构建完全自定义的对话角色。这些视频智能体可以拥有任何外观和任何视觉风格,并且可以完全控制语音、个性、知识和行为。Characters 基于我们最近发布的世界模型 GWM-1 构建,让你能够从单张图像生成富有表现力的数字角色,且无需任何微调。
自互联网诞生以来,其运作方式基本没有改变。人类输入问题或信息,机器检索出结果。大语言模型和聊天机器人让这种体验更具交互性,但它们仍然只是文本框里的文字。我们相信,未来在线交互将基于实时视频:即时生成的体验、你可以与之互动的自定义角色,以及你可以构建和探索的生成世界。借助 Characters,你可以从单张图像部署任何虚拟形象——无论是照片级写实还是动画风格,无论是人类还是非人类——并具备完整的对话表现力。这实现了:从单张图像即可生成涵盖所有视觉风格的即时角色——从照片级写实的人类到动画吉祥物,再到风格化的品牌角色;完整的对话表现力,包括在说话和聆听时自然的的面部表情、眼神移动、唇形同步和手势;在长时间对话中保持质量且不会退化的实时性能;通过 API 对语音、个性、知识库和行为的完全自定义。
专为企业团队打造
Characters 专为大规模部署对话式 AI 的用户而设计——从初创公司到企业团队——覆盖广泛的应用场景:客户支持:部署带有品牌形象的虚拟角色,使其既具人性化,又能保持你的视觉识别。无论你是使用真实的客服代表,还是创建风格化的品牌大使,你的支持体验现在都能与品牌标准相匹配。学习与发展:通过互动导师和教练,让培训项目变得生动。创建代表你的讲师、历史人物或完全虚构的向导角色——它们都能以自然的表现力进行长时间的教育对话。品牌与营销体验:终于可以运用你真实的品牌 IP。你花费多年打造的品牌吉祥物,现在可以与人对话。你的动画角色能够实时与客户互动。你的创意愿景不必止步于静态、预先录制的内容。
包括 BBC 和 Silverside 在内的合作伙伴已经在积极使用 Characters,我们今天将向所有客户推出该工具。工作原理
开始使用 Characters 非常简单:
- 用一张参考图片定义你的角色
- 配置体验,包括声音、身体特征、个性、知识和对话行为
- 通过 API 部署,并集成到你的产品、网站或应用中
API 让你完全控制虚拟角色体验的每一个方面。定义角色知道什么、如何说话、可以采取哪些行动以及在对话中的行为方式,无需进行微调。对于品牌而言,这意味着你的虚拟角色可以创建支持工单、根据你的库存接受客户订单,或从你的企业知识库中提取信息来回答问题——全部实时完成。立即尝试
我们今天向开发者平台推出 Characters。企业团队可以立即在 dev.runwayml.com 开始构建自定义虚拟角色体验。
对于消费者,我们在 Runway 网页应用中推出预设角色,让你可以亲身体验 Characters。
准备好开始了吗?前往 dev.runwayml.com 创建你的第一个虚拟形象,或进一步了解 GWM-1 及我们通用世界模型的研究。
产品 探索 示例 角色 GWM-1 通用世界模型 机器人技术 SDK Gen-4.5 Aleph Act-Two API
倡议 2026 年 AI 峰会 ↗ 工作室 AI 艺术节 ↗ Gen:48 学院 ↗ 资源 创意合作伙伴计划 Runway Builders
A real-time video agent API that lets you build fully custom conversational characters, powered by GWM-1.
Today, we're launching Runway Characters, a real-time video agent API that lets you build fully custom conversational characters. These video agents can have any appearance and any visual style, with full control over voice, personality, knowledge and actions. Built on our recently launched world model, GWM-1, Characters lets you generate expressive digital personas from a single image, with zero fine-tuning required.
The internet has generally worked the same way since it was invented. Humans input questions or information, and the machine retrieves a result. LLMs and chatbots made the experience more interactive, but they're still just text in a box. We believe the future of online interactions will be based on real-time video: experiences created on the fly, custom characters you can interact with and generated worlds you can build and explore. With Characters, you can deploy any avatar—photorealistic or animated, human or non-human—with full conversational expressiveness, from a single image. This enables: Instant character generation across the full range of visual styles, all from a single image – from photorealistic humans to animated mascots to stylized brand characters Full conversational expressiveness including natural facial expressions, eye movements, lip-syncing and gestures during both speaking and listening Real-time performance that maintains quality across extended conversations without degradation Complete customization of voice, personality, knowledge base and actions through API
Play Built for Enterprise Teams
Characters is designed for anyone deploying conversational AI at scale—from startups to enterprise teams—across a wide variety of use cases: Customer Support: Deploy branded characters that feel human while maintaining your visual identity. Whether you're using your actual customer service representatives or creating stylized brand ambassadors, your support experience can now match your brand standards. Learning & Development: Bring training programs to life with interactive tutors and coaches. Create characters that represent your instructors, historical figures or entirely fictional guides – all capable of holding extended educational conversations with natural expressiveness. Brand & Marketing Experiences: Finally use your actual brand IP. That mascot you've spent years developing can now hold conversations. Your animated characters can engage customers in real-time. Your creative vision doesn't have to stop at static, pre-recorded content.
Partners including BBC and Silverside are actively using Characters already, and we're rolling the tool out to all customers today. How It Works
Getting started with Characters is straightforward:
- Define your character with a single reference image
- Configure the experience including voice, physical characteristics, personality, knowledge and conversational actions
- Deploy via API and integrate into your product, website or application
The API gives you complete control over every aspect of the avatar experience. Define what the character knows, how it speaks, what actions it can take and how it behaves in conversation, with no fine-tuning required. For brands, this means your avatar can create a support ticket, take customer orders based on your inventory or pull from your enterprise knowledge base to answer questions, all in real-time. Try It Today
We're launching Characters to our developer platform today. Enterprise teams can start building custom avatar experiences immediately at dev.runwayml.com.
For consumers, we're launching preset avatars in the Runway web app so you can experience Characters firsthand.
Ready to get started? Create your first avatar at dev.runwayml.com or learn more about GWM-1 and our General World Models research.
Product Explore Examples Characters GWM-1 General World Models Robotics SDK Gen-4.5 Aleph Act-Two API
Initiatives AI Summit 2026 ↗ Studios AI Festival ↗ Gen:48 Academy ↗ Resources Creative Partners Program Runway Builders