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Runway News | Runway Inks First-Look Development Deal with Harmony Korine’s EDGLRD
Runway Inks First-Look Development Deal with Harmony Korine’s EDGLRD
April 10, 2025
by Runway
Runway and EDGLRD, a digital IP studio founded by Harmony Korine, have entered into a new, first-look development deal – the two companies will work closely to develop new media projects and formats using Runway. After leveraging Runway for high-profile campaigns for Marc Jacobs and BALENCIAGA, as well as production projects with the world’s top streamers and brands, EDGLRD will now look to roll out Runway’s offerings more widely across their IP and new media productions.
"At EDGLRD, we’re always experimenting with new technology and tools as we look for new ways to create images and tell stories,” said Harmony Korine. “This partnership is about exploring what’s possible."
"Partnering with Harmony is a perfect fit – as someone who has made a career out of pushing the boundaries of traditional production and story structures, his expertise is directly in line with how we're building towards this new era of media,” said Jamie Umpherson, Head of Runway Studios. “Our work with EDGLRD will put our tools into the hands of some of the most innovative creatives in the world, and furthers our commitment to supporting artists and storytellers.”
Known for his unique, experimental filmmaking, the acclaimed writer and director (KIDS, AGGRO DR1FT, JULIEN DONKEY-BOY, SPRING BREAKERS) will continue to push the boundaries of creativity and efficiency with Runway’s tools. As we announced earlier this week, Harmony is also joining the jury panel for AIFF 2025, taking place June 5 in New York and June 12 in Los Angeles. Purchase tickets at aiff.com.
About EDGLRD
EDGLRD is a digital IP-based studio led by Harmony Korine that produces cutting-edge worlds in film, gaming, advertising, sensory experiences and content of all sorts. Driving EDGLRD's work is a proprietary suite of entertainment software products that creatively utilize artificial intelligence, visual effects, computer generated imagery, virtual reality and augmented reality. EDGLRD has collaborated with The Weeknd, Marc Jacobs, Travis Scott and Kim Kardashian. In 2023, the studio debuted its first feature film, AGGRO DR1FT. Most recently, EDGLRD released its latest film, Baby Invasion.
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