ChatGPT广告现已向小型企业开放，OpenAI构建完整自助广告平台
阅读原文· the-decoder.comOpenAI正式向美国广告主全面开放ChatGPT自助广告投放平台，取消了此前5万美元的最低预算门槛，小型企业现可自主在ChatGPT内投放广告。该公司正加速构建完整的广告生态系统，目标是在今年实现25亿美元的广告营收。这一举措标志着ChatGPT商业化进程的重要扩张，降低了企业参与AI对话广告的门槛。
ChatGPT ads are now open to small businesses as OpenAI builds a full self-serve ad platform
Key Points
Advertisers in the US can now book ChatGPT ads on their own through a new Ads Manager, with no minimum budget required.
OpenAI is introducing cost-per-click (CPC) billing and tracking tools, alongside partnerships with major ad agencies.
The company is targeting $2.5 billion in ad revenue this year and $100 billion by 2030.
Advertisers in the US can now book ads in ChatGPT on their own. The $50,000 minimum budget is gone. OpenAI is targeting $2.5 billion in ad revenue this year.
OpenAI has launched a beta version of its "Ads Manager." US advertisers can register, set budgets and bids, upload creatives, and manage campaigns in ChatGPT directly. Until now, the pilot that started last fall was limited to a small group of directly managed clients.